Gabby Barrett

Gabby Barrett Celebrates Her GOLDMINE With Unique Fan-Facing Experiences

Gabby Barrett

Warner Music Nashville’s Gabby Barrett is celebrating “The Album That Introduces a Captivating Country Star” (Billboard), GOLDMINE, this week with two unique and imaginative fan-facing digital experiences. Collaborating with adventure and tour company Let’s Roam on their first-ever music experience, and lending support and awareness to St. Jude Children’s Research Hospital®, Barrett has created a free and original series of indoor scavenger hunts to uncover the joy of her new album in an innovative and memorable way while reaching her global audience. 

The creative quests will include trivia questions, photo and video challenges, watching/listening to new songs on the album, and tasks to share on social media spanning Barrett’s journey to becoming “Country music’s rising star” (E!), the making of GOLDMINE and more. All participants need is a mobile phone and the Let’s Roam app to be guided through the first introduction to GOLDMINE. Fans will earn one entry into the contest for each completed daily scavenger hunt (up to 5 entries) for a chance to win a Zoom call with Barrett.

“I’m so excited for my fans to get to dive into GOLDMINE with me now that it is finally out,” shares Barrett. “It is such a blessing to release this project. I am so excited about the music and the stories it tells. Also, St. Jude is one of my favorite organizations so I’m very happy to bring awareness to their mission through this scavenger hunt. Including them in this makes it feel even more special.”

Because of generous donations from supporters like Barrett’s fans, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.

CELEBRATE GOLDMINE WITH LET’S ROAM + ST. JUDE CHILDREN’S RESEARCH HOSPITAL HERE

“We are excited to use our Let’s Roam app to support Gabby Barrett’s new album and her support of St. Jude,” lauds Let’s Roam CEO Charlie Harding. “With this new hunt, Gabby’s fans can explore and connect with her music in an innovative and impactful way.” 

To join the hunt, download the Let’s Roam app from the Apple or Android App Stores, or go to www.letsroam.com/goldmine from your mobile device. Launching this past Saturday (6/20), fans will be able to access the complimentary hunts through the app and can return each day until June 24 to complete one of the five daily hunts. Prior days’ hunts will continue to be available throughout the contest, and the series of hunts will be live on the Let’s Roam platform until July 11.  

Today, Barrett will continue celebrating as she performs select album cuts and fan favorite tracks supported by a full band LIVE FROM THE GOLDMINE at 6pm CT/7pm ET on her YouTube channel, Facebook and Twitter. As fans jump in from their homes around the world, praise for GOLDMINE’s“thorough exploration of the ‘death do us part’ kind of love, navigated by Barrett’s expressive, R&B-infused vocals” (PEOPLE) continues to pour in, with Variety calling Barrett “the finest belter country music has seen since Underwood” and Forbes hailing “Gabby Barrett transcends genre.” Billboard raves, “while Barrett still has time to develop her sound and perspective, GOLDMINE showcases the type of talent that will entertain as it steadily evolves.” Stream GOLDMINE here.

KEEP UP WITH GABBY BARRETT
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