Eli Young Band

Eli Young Band Partners with Ford Music to Celebrate Texas Roots

Eli Young Band

MULTI-PLATINUM hitmakers Eli Young Band are the new faces of Ford Music’s latest campaign.

Launched by Music Audience Exchange (MAX) in partnership with the North Texas and Greater Texas Ford dealers, the collaboration is an ideal fit for the born-and-bred Texans, as it highlights the Country chart-toppers’ new single “Break It In” alongside the Ford 2019 F-150 High Trim. With true Texas roots and a strong love for Ford trucks, Eli Young Band has built a rabid, steadfast fanbase over the years since forming as students at the University of North Texas. Continuing to race forward, they have gone on to garner four #1 singles with “Love Ain’t,” PLATINUM “Drunk Last Night,” 2X PLATINUM “Even If It Breaks Your Heart” and 3X PLATINUM “Crazy Girl.” With their latest project, THIS IS ELI YOUNG BAND: GREATEST HITS (The Valory Music Co.), they boast over 3 BILLION+ total streams worldwide and have earned multiple award nominations, claiming Billboard’s #1 Country Song of the Year and ACM Awards Song of the Year. Eli Young Band has performed on national television shows such as TODAYConanLate Show with David LettermanThe Tonight Show with Jay Leno, Late Night with Jimmy FallonJimmy Kimmel Live!, and FOX & Friends

Frontman Mike Eli shares, “Growing up, my dad always owned Fords– so they were a staple in our household. He drove a Ford truck for as long as I can remember, and naturally, it was my first truck also. When I was in high school, my dad handed down his Ford Ranger Splash to me, which they only came in purple and yellow… I was lucky enough to get the purple one!”The campaign continues to run for two months across 12 key markets in Texas with promotional content showcasing “Break It In” across a mix of media channels, including streaming audio and video, radio, and social media.

Maxwell Zotz, Director of Artist Relations for MAX, shares that “through the Ford Music program, Ford has had a huge influence on country music culture. This campaign captures Eli Young Band’s entire journey thus far and how Ford was a part of their Texas heritage– a story I think a lot of people can appreciate.”Additionally, Ford Music has curated an exclusive VIP experience at an upcoming Eli Young Band tour stop, which is set to include a one-of-a-kind experience with round-trip airfare, tickets, premium concert seating, and an exclusive VIP Meet and Greet with the group. Currently serving as direct support on Chris Young’s RAISED ON COUNTRY WORLD TOUR 2019, Eli Young Band has sold out venues from coast-to-coast as strong headliners while also sharing the stage with Kenny Chesney, Rascal Flatts, Tim McGraw, Jason Aldean, Toby Keith, Darius Rucker and Dave Matthews Band. Visit www.eliyoungband.com for tour dates and more.

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  1. Pingback: Eli Young Band are the new faces of Ford Music’s latest campaign - 105.9 WTNJ

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