Artists / Award Shows / CMT Awards

2019 CMT Music Awards Brings in 2.7 Million Total Viewers

CMT Music Awards

Featuring the biggest names in country music including Carrie Underwood, Maren Morris, Kelsea Ballerini, Keith Urban and Luke Bryan and hosted by Little Big Town, last night’s CMT Music Awards scored a whopping 29% increase with 2.7 million total viewers.  This growth was driven by young adults and the addition of MTV’s suite of brands where the show grew P18-34 ratings by nearly 60% and social numbers grew over 150%.  

Looking at the same networks year over year (CMT, Paramount, TVLand) without MTV’s suite of brands, the show was up +8% P25-54 (1.15 vs. 1.07) and flat with total viewers.

Below are the 2019 “CMT Music Awards” metrics:

Ratings and Total Viewership

  • P18-49 = 1.24 vs. .83, up +49%
  • P18-34 = .99 vs .63, up +58%
  • Total viewers = 2.7M vs. 2.1M, up +29%

Social (through noon 6/6/19)

  • Social video views up +151% – most in CMT Music Awards history  
  • #1 social primetime program across broadcast and cable

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