Kacey Musgraves

Kacey Musgraves Helps Kick-Off Campaign to Mentor Up-and-Coming Musicians on Bumble Bizz

Kacey Musgraves

Bumble, the women-first social networking app, announced a multi-year initiative to address a fundamental issue of gender disparity in the music industry with their ‘Empowered by Bumble Bizz’ program, after USC Annenberg’s 2019 survey report on inclusion in the recording studio highlighted the lack of women in popular music.

The Bumble Bizz campaign will kick-off by offering up-and-coming women musicians the opportunity to be mentored by this year’s top-billing women artists, including GRAMMY®-nominated chart-topping artist Bebe Rexha, six-time GRAMMY®-winning artist Kacey Musgraves, and artist and director Hayley Kiyokoat one of the following top music festivals: Lollapalooza, Outside Lands, Music Midtown, Austin City Limits Music Festival, and Voodoo Music + Arts Experience. The campaign will culminate with chances to win on-stage performance spots at top music festivals in 2020.

Starting today, women artists in the United States can submit their music in Bumble’s Bizz mode for both the 2019 mentorship and 2020 on-stage performance spots. Bumble’s campaign is a step toward solving a foundational challenge in the music industry and creating a more diverse and representative pool of artists.

“Creating more opportunities for women in music has been a big initiative for me the last few years and I’m excited to be partnering with Bumble for this campaign. It’s important that we continue to champion women in the business to help create and push for equal representation within the industry,” said Bebe Rexha.

Applications for the mentorship program will close on June 30 within Bumble Bizz, but Bumble’s music incubator program for women artists will continue over the next year as the company rolls out additional opportunities for its users to receive mentorships, performance opportunities and more.

According to USC Annenberg’s 2019 study, women are missing in popular music. In 2018, only 17.1 percent of artists on the year end charts were female, making the gender ratio 4.8 male artists to every one female artist.

By partnering with C3 Presents, Superfly, and Another Planet Entertainment, all of whom have been committed to leveling their festival lineups, Bumble Bizz is working to solve the foundational challenge of women representation in festival lineups by growing the pool of women artists, discovering new talent and providing once-in-a-lifetime festival performance opportunities.

Bumble will also continue their relationship with Rexha through a partnership with her annual Women in Harmony event, which raises awareness of women’s issues related to representation in the music industry.

“The goal of Bumble Bizz is to provide our users access to professional opportunities they wouldn’t have had otherwise,” said Chelsea Maclin, Bumble’s VP of Marketing. “We want to shed light on industries where women still need support, including the music industry which is ripe for more equal gender representation. At Bumble, we truly believe that one connection can change the course of your life professionally, and we hope to change the lives of these Bumble Bizz users who will perform on stage as part of our program, and to build a community of artists that can help each other through Bumble Bizz.”

For more information on the Empowered by Bumble Bizz campaign, visit bumble.com/ebb. Those interested in submitting to the program must download Bumble and apply in the Bizz mode. The agencies supporting the program include entertainment marketing agency FlyteVu and Endeavor Global Marketing.

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