Artists / On TV

Scott Borchetta’s “The Launch” Unveils Details For Season 2

Days before production kicks off on the highly anticipated second season of its hit original series The Launch, CTV announced today the first wave of celebrity mentors on deck to guide this season’s round of hand-picked emerging artists vying for an opportunity to create a new hit single. Recording superstar Ryan Tedder, the creative force behind The Launch Season 1 certified platinum hit single “Ain’t Easy”, returns to the series in a dual role as celebrity mentor and producer, along with Grammy® Award-winning singer/songwriter Sarah McLachlan and Max Kerman, the 4x JUNO-Award winning frontman for Hamilton rock band Arkells.

THE LAUNCH also announced that Québec pop icon Marie-Mai (STAR ACADÉMIE, LA VOIX) joins the series’ as a permanent mentor on the weekly celebrity panel alongside music industry powerhouse Scott Borchetta. In addition, fan favourite entertainment reporter Liz Trinnear (ETALK) joins the show in a new hosting role. The Launch begins production on its second season Sept. 26 in Toronto. Audience tickets are now available; see details below.

“Marie-Mai is an amazing artist and performer, and her vast industry know-how will provide a powerful counterpoint to Scott’s expertise, bringing a new and engaging dynamic for both artists and viewers,” said Randy Lennox, President, Bell Media. “We also welcome the superb energy that Liz brings as a host as she guides the performers and the audience through the emotional journey of launching new artists and new songs each week.”

“I’m truly so excited to kick off Season 2 of THE LAUNCH! We have great artistic talent from all across Canada, a new permanent second-seat mentor with the amazingly talented Marie-Mai, and we’ve landed the host with the absolute most, Liz Trinnear,” said Scott Borchetta, Founder/President/CEO of the Big Machine Label Group and co-creator and Executive Producer of THE LAUNCH. “Ryan (Tedder) is coming back and is so fired up about producing another LAUNCH winner, Sarah McLachlan will be amazing to work with as will my new friend Max Kerman… LETS. ROCK. THE. LAUNCH. S2!”

THE LAUNCH heads into production for Season 2 on the heels of a breakthrough inaugural season that garnered an exclusive worldwide distribution deal with Sony Pictures Television (SPT). In addition, the series delivered a series of consecutive #1 hit songs amassing more than 21 million streams internationally to date, including certified platinum “Ain’t Easy” by Season 1 chosen artists Elijah Woods x Jamie Fine. The pop/hip-hop duo won the iHeartRadio MMVA for Best New Canadian Artist in August, and recently dropped their latest single “Better Off.”

As announced earlier this year, each super-sized episode of THE LAUNCH will now feature reduced commercial time, delivering even more music and extended insight into featured artists’ auditions, and the process of recording, performing, and launching a new hit song. Each hour-long episode provides custom advertising opportunities including 30-second “superpods.” Featuring one advertiser per break, the custom creative offers a more seamless and engaging viewer experience between the commercial content and the program.

Following its hit inaugural season, THE LAUNCH vetted thousands of emerging performers for Season 2 following a coast-to-coast-to-coast casting call this past May. More celebrity mentors, songwriters/producers, as well as the artists selected to perform on Season 2 of THE LAUNCH, will be announced soon.

In each stand-alone episode of THE LAUNCH, unsigned aspiring artists audition for the opportunity to learn, record, and perform their version of a new original song by a world famous songwriter/producer. The artists are mentored by a panel of internationally renowned music industry legends alongside Borchetta, who then decide which version of the song will be released across the country immediately following the broadcast of the episode each week. THE LAUNCH is set to premiere on CTV and VRAK in early 2019.

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