Artists / Zac Brown Band

Sir Rosevelt Amazes Fans in Denver as They Conclude “Share the Code. Hit the Road” Campaign

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Photo Credit: Jason Bahr for Enterprise

Enterprise Rent-A-Car and Zac Brown’s trio Sir Rosevelt partnered for a unique campaign called “Share the Code. Hit the Road,” designed to pick fans up around the country and pay it forward. The campaign culminated last night with an exciting live performance at 1stBank Center in Denver with special guests Cirque du Soleil.

“Share the Code. Hit the Road” was a three-month long campaign for Enterprise to bring fans together and put the power of ticketing in their hands to give back in a big way. The campaign culminated in fans from more than 46 states coming together in Denver for a one-of-a-kind evening. Fans began entering the arena at 6 p.m. and by 7:30 p.m. Sir Rosevelt, clad in their Sunday Finest, hit the stage accompanied by Cirque du Soleil performers suspended mid-air in true Cirque style. Nearly 5,000 fans filled the venue thanks to a unique code-sharing ticketing method using software provided by Project Admission. Traditional tickets to the one-night-only Sir Rosevelt show were not available for purchase, and fans were only able to gain admission by having a unique code shared with them. Fans were encouraged to share codes with people who pick up the world around them with acts of kindness big or small and showcase these stories on social media and at sharethecode.us. This method spoke to Enterprise’s well-known model of “picking people up.”

Photo by Jason Bahr/Getty Images for Enterprise)

In one of their first full-scale concerts in the United States, Sir Rosevelt wowed the crowd with their songs “For My Own,” “Hurricane,” and “The Bravest.” The group was joined on stage during five numbers by performers from live entertainment leader Cirque du Soleil. The addition of the acrobatic troupe added drama and excitement for the ultimate adventure seeker. In a first for Cirque du Soleil, the group choreographed custom routines to Sir Rosevelt songs to make for a completely unique experience.

The “Share the Code. Hit the Road” campaign brought Enterprise and Sir Rosevelt together for a partnership rooted in kindness. Through data-driven code sharing, the generosity of others, and the power of music, the unique campaign was able to pick people up across the country and prove that the journey is just as important as the destination.

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