Lanco / New Music / New Music Videos

LANCO Premiere ‘Born to Love You’ Music Video

PLATINUM selling breakthrough band LANCO define their “surging anthem” (Rolling Stone) and climbing Top 25 single “Born to Love You” with the release of its music video today across all digital platforms. The “charging Country-rockers” (Tampa Bay Times)collaborated alongside director Ramon White to blend its pulsating rhythm with a revolving canvas to echo the heartfelt storyline. Dubbed by critics as one of the most “infectious” tracks off their No. One selling debut album HALLELUJAH NIGHTS, “Born to Love You” now boasts more than 59 million digital streams in the U.S. alone and showcases “a quintet at the top of their game,” (Pitchfork).

“As we continue to travel the world as a band we’ve been given a glimpse into how many people, places and cultures there are,” said lead singer and co-writer Brandon Lancaster. “With that in mind we wanted a music video that emphasized the idea in this song of just how amazing it is that out of all those places and people, two people can come together and find love.”

“Born To Love You” continues to unravel another layer of LANCO’s story found throughout HALLELUJAH NIGHTS as its embraced by fans and tastemakers alike.

LANCO has found stunning success” (Billboard) as they continue to “bring the full-band sound back to Country radio” (Newsday) and became the first Country group to debut on the Billboard Country albums charts at No. One in 10 years with their coming-of-age album, HALLELUJAH NIGHTS. As their debut album now boasts over 364 million streams it proves why this year’s two-time ACM and CMT nominated group is the only Country band to achieve a PLATINUM single prior to a debut album release, with the two-week No. One “Greatest Love Story.” “Make no mistake, these guys are country” (Country Living)as they’ve been named “the band to watch” by Bobby Bones, CMT, Entertainment Weekly, Hits Magazine, Pandora, Rolling Stone, Spotify, SIRUIS XM and more while touring the nation’s largest festivals such as Bonnaroo, Lollapalooza, Austin City Limits and Faster Horses. In the midst of headlining runs, LANCO brings their “undeniable chemistry” (Hits Magazine) as support on Dierks Bentley’s 2018 MOUNTAIN HIGH TOUR. For more information and upcoming tour dates, visit www.lancomusic.com.

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