Old Crow Medicine

Tennessee Tourism Honors Old Crow Medicine Show with Ambassador of Goodwill Certificates

Photo Caption:© Grand Ole Opry / Photo by Chris Hollo

Tennessee Gov. Bill Haslam presented the members of Old Crow Medicine Show with special framed Tennessee Ambassador of Goodwill certificates at the Grand Ole Opry, of which the band are proud members. The commendations are in recognition of Old Crow’s support of The Soundtrack of America. Made in Tennessee global tourism campaign, most notably during the group’s recent tour of Australia.

 “We’re thrilled to present this distinguished honor to Old Crow Medicine Show. Their music incorporates the rich heritage of Tennessee’s musical culture from across our great state. They are knowledgeable about its roots and continue to bring it forward into the future with their own songs and amazing live performances,” Haslam said. “We’re proud they call Tennessee home and grateful for their support.”

Sally Williams, general manager, Grand Ole Opry and Assistant Commissioner of Marketing Brian Wagner, Tennessee Department of Tourist Development, attended the presentation at the historic venue Saturday, April 21.

 “Music is a universal language and one of Tennessee’s biggest exports to the world,” said Commissioner Kevin Triplett, Tennessee Department of Tourist Development. “Old Crow Medicine Show are ambassadors of that in the truest sense of the word. The band seamlessly blends everything from traditional to current in their own style that defies a tag other than being an exemplary part of the Soundtrack of America. Made in Tennessee.’”

The Tennessee Department of Tourist Development partnered with the Americana Music Association, Memphis Convention and Visitors Bureau and Nashville Convention and Visitors Corp to sponsor the “Taste of Americana Australian Tour.” While there, Old Crow performed in Melbourne, Brisbane and Sydney, held meet and greets at each show with top travel representatives, promoted their home state of Tennessee from stage, encouraging fans to come for a visit, and participated in the first Australian Americana Music Honors and Awards show attended by top roots artists and the music industry.  Coverage of the tour and awards show generated 25 million media impressions in Australia. Looking forward, the tour served as a foundation for artistic collaboration on a global scale. Old Crow carried the message.

The mission of Tennessee tourism’s brand campaign is to promote the state as the global music destination of choice; an authentic American experience rooted in blues, bluegrass, country, gospel, soul, rock’a’billy and rock’n’roll at the crossroads of American history and renown scenic beauty. Australia is Tennessee’s third international market for visitation behind Canada and the UK. Nearly 42,000 Australians visited the Volunteer State in 2016, according to the U.S. Department of Commerce National Travel and Tourism Office’s 2016 report on Tennessee International and Overseas Visitors.

Old Crow Medicine Show’s diverse music speaks to a variety of fans and those sounds, from roots music to bluegrass to their first inclusion of an electric guitar, can be heard on their new album “Volunteer,” embracing their character and giving nature. Old Crow wrote all the songs on the new album, recorded at Historic RCA Studio A, showcasing the band’s growth in songwriting from their busking days to becoming Grammy winners. The band now hits the road for a 2018 summer tour, which includes Bonnaroo Arts & Music Festival in Manchester. Old Crow will also headline the Bristol Rhythm & Roots Reunion in September.

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