There’s no stopping Taylor Swift. After already being one of the biggest names in music, the 24-year-old singer has been on a non-stop upswing since the release of her latest album, 1989. The album sold more than 1.28 million copies in its first week and while the number of sales dipped dramatically to 402,000 copies sold, that was still the second highest selling week for any album in 2014. Tickets for her upcoming 1989 World Tour went on sale last week, and the price of Taylor Swift tickets has already skyrocketed on the secondary market.
The current secondary market price for Taylor Swift tickets from TiqIQ is $264.17. Currently, the most expensive date comes July 10 at MetLife Stadium with an average price of $417.58, 58% above the tour average. The least expensive date on the tour comes May 22 at Tiger Stadium in Baton Rouge, Louisiana with an average price of $139.74. Swift is currently in a league of her own when it comes to demand on the secondary market.
For comparison, secondary market Ariana Grande tickets on TiqIQ currently have an average price of $174.91, 33.8% below the average price for Swift’s tour. The most expensive single show on Grande’s Honeymoon Tour will be March 14 at Mohegan Sun Arena in Connecticut. That show has an average price of $317.14, 81.3% above her tour average but just 20% above Swift’s average.
Swift also stands tall over newcomer Meghan Trainor. The “All About That Bass” singer is playing smaller venues and also sees significantly lower ticket prices on the secondary market. Trainor’s tour average is $104.83 on the secondary market with the most expensive average price for Meghan Trainor tickets on TiqIQ having an average price of $278.63. That price is for a concert at the Fillmore in San Francisco on February 16 and it is the only one of her shows with an average price above $200.
Swift is clearly a bigger name than both Grande and and Trainor, but comparing the tour average to the year’s earlier tours for Katy Perry and Lady Gaga still puts Swift on top. Perry’s Prismatic Would Tour had an average price of $221, 16% below 1989. Lady Gaga tickets had an average price of just $170.17 on the secondary market.
While 1989 continues to dominate the charts, the 1989 World Tour is set to take control of the seconday market.