Jason Aldean gears up to release his seventh studio album They Don’t Know, available Sept. 9th, he has been branded as the new face of the Field & Stream, an outdoor specialty brand owned and operated by leading omni-channel retailer DICK’S Sporting Goods. As the retailer’s first-ever celebrity marketing partner, the new ambassador will be at the forefront of a new 360 marketing campaign, “Traditions,” includes TV, digital, social and customer experience. Beginning today, ESPN kicks-off the new TV ad spot putting Aldean at the forefront with his father Barry, as they celebrate their own outdoor traditions. The nationwide commercial will also air on the Outdoor Channel, Nat Geo, Discovery, History and more.
“Outdoor sports have been a part of my life for as long as I can remember,” said Aldean. “Whether it was hunting with my dad and granddad, or fishing with my girls, it’s always been a way for us to spend time together. So, I was naturally into what Field & Streams was all about when they approached me about it, and am looking forward to being part of their team.”
“We’re honored to partner with Jason as Field & Stream’s first brand ambassador,” said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK’S Sporting Goods and Field & Stream. “It was a priority to form an authentic partnership with someone who is genuinely passionate about hunting and fishing, and believes in building traditions through spending time outdoors. Jason was an obvious choice for us.”
For more information visit www.jasonaldean.com.