2015 CMA Music Festival sold out seven months in advance prompting large, enthusiastic crowds at the Festival’s numerous free stages and event areas with a record-setting daily attendance of 87,680 fans – besting 2014 numbers by 9.6 percent.
“The advance sell out speaks to the strength of the event, but great weather and the numerous free stages and activities downtown contributed to our attendance bump,” said CMA Chief Executive Officer Sarah Trahern. “The popularity of our artists and the entertainment value of this Festival is what increased attendance and filled the streets and parks of downtown Nashville.”
Attendance figures for 2015 include four-day ticket packages and promotional tickets, as well as attendance in the AT&T U-verse® Fan Fair X, and free areas downtown. In all, more than 500 artists participated in more than 250 hours of concerts on 11 stages (seven of which were free).
Fans obviously liked what they saw: tickets for 2016 CMA Music Festival, which will be held Thursday through Sunday, June 9-12, are selling fast with 62 percent of available tickets already sold to returning fans. The national on-sale date is Friday, June 19. Fans can order tickets by visiting CMAfest.com or calling the CMA Box Office at 1-800-CMA-FEST (262-3378).
Attendance in the numerous free areas, including The Buckle, Fan Alley, and concert stages, was brisk and showed significant growth year-to-year. For the first time in Festival history, Chevrolet Riverfront Stage reached capacity Saturday afternoon with 25,000 fans in attendance.
Crowds at the Bridgestone Arena Plaza increased over 2014 and the new Gildan Broadway Stage at the Hard Rock Café stayed busy all four days. The BMI Tailgate Party stage at LP Field, which debuted in 2012, was a hit with fans entering the stadium for the Nightly Concerts.
Corporate brand partnerships are a key element to the marketing, fan experience, and support of the Festival with more than 40 different brands participating in the CMA Music Festival.
“We are pleased to have a number of returning partners, some of which are expanding their presence, as well as many brands that are new to the Festival,” said Damon Whiteside, CMA Senior Vice President of Marketing and Strategic Partnerships. “This year more than ever, the brand activations enhanced the fan experience and continued to differentiate our Festival with unique and exciting partnerships. The overwhelmingly positive response from our brand partners illustrates the power of Country Music, the appeal of our fans, and the efforts of our CMA Partnerships staff.”
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