The roar of engines will now be joined by the sweet sounds of rhythm and bass during this year’s NASCAR Sprint Cup Series race at Indianapolis Motor Speedway, thanks to a partnership announcement today among the makers of Crown Royal® whisky, the Indianapolis Motor Speedway and BigMachineRecords.com. Officially titled Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard Powered by BigMachineRecords.com, the race weekend will feature country music stars The Band Perry, Justin Moore, The Mavericks, Greg Bates and others performing for fans in attendance and viewers tuning in to the race on television.

Big Machine Label Group artists will be on hand at Indianapolis Motor Speedway on July 29 to ensure the winner of Crown Royal’s annual “Your Hero’s Name Here” contest is provided an experience to remember. The winner, who will be named in early July, will meet various stars and attend a concert as part of a collaborative effort by Crown Royal and the BigMachineRecords.com to showcase those individuals who make a difference in their communities without asking for anything in return. Crown Royal and the Big Machine Label Group artists will be at the track all weekend honoring heroes from Indianapolis and around the country and additionally, urging adult fans to drink responsibly and designate drivers, helping to make sure everyone has a fantastic race-day experience and gets home safely.

“There’s no track in the world like the Indianapolis Motor Speedway and I’m thrilled that we will return as a race sponsor in 2012 for the Crown Royal presents the ‘Your Hero’s Name Here’ 400 at the Brickyard powered by BigMachineRecords.com!” said Scott Borchetta, President and CEO of the Big Machine Label Group. “We will again bring our most exciting artists to the stage for a great pre-race musical experience for the fans.”

The Band Perry visited IMS this weekend to announce the partnership and recognize the five finalists: Dale Beatty, veteran and cofounder of the nonprofit organization Purple Heart Homes from Statesville, N.C.; Lindsey Marquez, ICU nurse from Sun Prairie, Wis.; Curtiss Shaver, Fire Lieutenant and EMT from Troy, Ala.; John Thomas, Deputy Sheriff from Sarasota, Fla.; and Brandon Veatch, veteran and Purple Heart recipient from Bloomfield, Ind.

As part of Crown Royal’s “Your Hero’s Name Here” 400 program, the five finalists, which will ultimately include the winner, will travel to Indianapolis for one of the NASCAR season’s most-anticipated races. The winner will be treated to an unforgettable experience, which includes waving the green flag to signal the start of the race and delivering the trophy bearing his or her moniker to the race winner in Victory Lane.

The Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard Powered by BigMachineRecords.com, will be the marquee event of the inaugural Super Weekend at the Brickyard, which also will feature a NASCAR Nationwide Series event Saturday, July 28, two GRAND-AM road races Friday, July 27 and Nationwide practice Thursday, July 26.

Race Day ticket prices start at just $30. Fans can buy tickets online at www.imstix.com, by calling the IMS ticket office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday. Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder.

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