Boot Barn, America’s largest western and work wear store, announced yesterday that it has partnered with country music superstar, Brad Paisley, to develop an exclusive line of boots, jeans, hats, T-shirts, jewelry, belts and woven shirts. Called Moonshine Spirit by Brad Paisley, the new line will blend Boot Barn’s western heritage with a modern, country music edge.
“We specifically chose Brad Paisley to create this line, because his values align beautifully with those of our customers and employees,” said Jim Conroy, Boot Barn’s chief executive officer. “He is authentic, and that’s the essence of every Boot Barn customer.”
“Boot Barn attracts customers from all walks of life, from ranchers and cowboys to those in the construction and energy industries,” said Jayme Maxwell, Boot Barn’s vice president of marketing. “Generally speaking, those customers also love country music. Add to that Brad Paisley’s appeal, and Moonshine Spirit by Brad Paisley is the perfect union of those influences. This partnership is an exact fit for Boot Barn and a very exciting expansion of our product assortment.”
Aimed at males aged 18-40 seeking clothing with a contemporary fit, Moonshine Spirit by Brad Paisley, his first foray into clothing, will feature casual and dressier merchandise, including boots, shirts, jeans, cowboy hats, T-shirts, ball caps and a leather jacket. Prices range from $20 for baseball caps to $299 for the leather jacket.
“Boot Barn and I have created what I think is an authentic and very wearable line of country clothing,” said Paisley. “It’s hip, modern, progressive, rugged and country—ready for the stage and ready to go out on the town. It’s a great time to launch Moonshine Spirit by Brad Paisley. It embodies the enthusiasm of my new album, ‘Moonshine in the Trunk.'”
“Like Brad Paisley’s music, Moonshine Spirit by Brad Paisley conveys the historical roots inherent in boots and western wear along with the modern edginess Brad is known for,” said Bill Costa, Boot Barn’s director of product development and design. “Brad appeals to fans of many music genres, and this line is a reflection of that. This line definitely stretches Boot Barn’s merchandise aesthetic.”
The Moonshine Spirit by Brad Paisley collection will debut at the grand opening of the Nashville, Tenn., Boot Barn store on October 24, 2014, and will be online and in all Boot Barn stores December 1.