GoBowling.com is teaming up with Brunswick Bowling and XBowling to bring the sport of bowling to the 2014 CMA Music Festival in Nashville from June 5 to June 8. With a partnership between Country Music Association (CMA) and Sports Challenge Network, LLC (SCN), bowling lanes will be set up inside the AT&T U-verse Fan Fair X where celebrities and fans will have an opportunity to polish up on their bowling skills during the 4-day event.
“We are so excited for bowling to be a part of the 2014 CMA Music Festival and to bring together two of America’s great passions,” said Frank DeSocio, president of Strike Ten Entertainment (STE). STE is the centralized sponsor-activation arm for bowling and the creator of GoBowling.com, the top online destination for bowling fans. “It brings the number one participatory sport in America to an audience of millions of bowling enthusiasts and country music fans in an interactive and exciting way.”
Through the XBowling mobile platform, country music and bowling fans had their chance to vote for Country Music stars to bowl live inside AT&T U-verse Fan Fair X at the CMA Music Festival. Prior to the CMA Music Festival, fans had a chance to participate in the CMA XBowling Celebrity Challenge, a unique bowling experience featured on the XBowling app, through which fans had an opportunity to win a VIP Trip to the CMA Music Festival in Nashville, TN. In addition to the VIP Trip, fans had a chance to win four day passes to the CMA Music Festival and other prizes through entering sweepstakes and participating in skill-based bowling competitions.
“Having the chance to set up bowling lanes at the festival will provide attendees the chance to knock down some pins while enjoying their favorite country music in a fun setting,” added DeSocio. “Additionally, we are excited that a number of country music stars will be participating in a few rounds of bowling alongside fans throughout the festival.”
Musicians set to make appearances inside the Fan Fair X to play against select winners include multi-platinum artists, Lonestar, Natalie Stovall & The Drive, George Ducas, David Shelby, The Henningsons, Trent Tomlinson, Lindsay Ell and Mark Wills. A portion of all proceeds from the 2014 CMA Music Festival provide support to the CMA Foundation
Detailed rules of the CMA Celebrity Challenge are available on XBowling’s Facebook page and www.XBowling.com. To learn more about bowling and the 2,100+ bowling centers around the country, please visit www.GoBowling.com.