Multi-Platinum selling recording artist Sara Evans, one of the most compelling and authentic vocalists in country music, is partnering with the makers of Hidden Valley® Original Ranch® products on a program called Crunch Time that launched April 8th. The program aims to help busy moms during the most hectic time of their day between 5:00 and 7:00 p.m., according to a recent survey. Hidden Valley’s limited-edition “Twist on Tonight” activity box from Surprise Ride, available through June 30th (or while supplies last) for $29.99, offers simple solutions to involve kids in family meal preparation through a variety of creative, hands-on activities that also educate about healthy eating habits. Evans, whose highly anticipated seventh studio album Slow Me Down debuted at #2 on the Country Album Chart and also landed in the Top 10 on the Billboard 200 chart, is a mom to a blended family of seven children and has used Hidden Valley Ranch for years to help get her family to eat more veggies, making for a great partnership.
Each kit, which Evans designed with help from her children, includes everything needed for crafts that kids can do on their own or as a family, like designing an apron and a recipe box that can be part of family meals for years to come. There are healthful, kid-approved recipes families can make in minutes, as well as ideas and tips to make exploring new foods fun for kids of all ages. Plus, Evans assembled a playlist that’s included as the soundtrack for suppertime. This is the first partnership for Hidden Valley and Surprise Ride, the company behind the monthly subscription-based activity boxes for kids.
“With a blended family of nine, I know crunch time all too well,” said Evans. “I’m excited to help other moms with an activity box that includes my family’s favorite salad dressing, as well as simple solutions for making a meal everyone loves while spending quality family time together. Moms can also sign up to receive helpful texts during crunch time with tips from moms, including me.”
“We’re so thrilled about these activity boxes with Sara Evans and Surprise Ride that we want them to also have an impact outside the individual families who buy them,” said Julia Ponce, Hidden Valley brand manager. “So, we’re donating $50,000 and an additional $30 for every box sold to After-School All-Stars, a nonprofit that provides comprehensive after-school programs dedicated to helping kids succeed in school and life.”
As a modern solution for busy families, Hidden Valley is offering a mobile program where consumers can sign up to receive weekly recipes and kid-friendly activities created by moms, including Sara Evans. Each week from now through June, anyone who signs up for mobile updates is entered for a chance to win a $100 gift card and one of the limited-edition activity boxes. One grand-prize winner will win $1,000. To sign up, visit https://apps.facebook.com/twistontonight. To learn more about the program or to find ways to get through the busiest time of day with simple and delicious recipes and tips, visit https://www.hiddenvalley.com/twistontonight
Evans released Slow Me Down March 11th and it showcases her at her finest, with her signature powerful vocals that serve as a reminder of why she has had a level of success reserved for few. The album received critical praise from media and fans alike, and has been highlighted for Evans’ collaborations with Country legend Vince Gill, Isaac Slade and a cover of Gavin DeGraw’s “Not Over You.” Fans can also purchase Slow Me Down now by going to http://smarturl.it/itunesslowmedown. The album was co-produced with Mark Bright who Evans last worked with on her Platinum-selling #1 Country album Real Fine Place (2005). Evans co-wrote three of the album’s eleven tracks, and some of Nashville’s finest songwriters are represented on the album. This album is what fans have waited for and newcomers are bound to fall in love with.