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Archive for the ‘Miranda Lambert’ Category

Ram Trucks Releases Full-length “Roots and Wings” Music Video

miranda lambert

“Roots and Wings,” the song Grammy® Award-winner Miranda Lambert wrote especially for the Ram Truck brand and the cornerstone of a Ram Truck marketing initiative launched earlier this year, is now available in a long-form Ram brand video.

A shorter version of the “Roots and Wings” song debuted earlier this year in a new Ram Truck brand marketing campaign featuring Lambert. The campaign included television, print, digital and social media elements. A 60-second version of the song also played in concert venues during Lambert’s “Certified Platinum Tour,” which ended last month. There was so much fan excitement and interest in the song that Ram and Lambert decided to create a long-form commercial featuring additional verses of the song never heard before.

“You always strive to work with an artist who is willing to put their heart and soul into a partnership and Miranda Lambert does just that with Ram, writing a custom song inspired by our brand,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “To see so many of our mutual fans embrace the small portion of the ‘Roots and Wings’ song used in our Ram marketing campaign, compelled us to create a long-form version of the video which is quite special and unique.”

Lambert said that “Roots and Wings” was a personal song about where she came from and where she is going. The full-length video creatively tells her story through live action video combined with illustrations, animation and vintage styling. The still photos featured in the piece were hand picked from Lambert’s family photo album.

“I’ve seen so many positive reactions to the song and the partnership with Ram,” said Miranda Lambert. “The song is just so special and personal to me, and it is so amazing what the Ram team did to bring it to life, that I want my fans to see it too.”

Additional behind-the-scenes content is solely available at RamTrucks.com/Miranda, including a making of the commercial video and a soon to be released video from Lambert’s Nashville recording session of Roots and Wings. A variety of photos are also available on the site, and all social content will be aggregated through the hashtag #RootsWingsRam. For additional content, fans can follow Ram Trucks on its Facebook, Twitter and Instagram pages.
The Miranda Lambert and Ram partnership will continue during Lambert’s “Roadside Bars and Pink Guitars tour” in the fall where a version of the “Roots and Wings” video will be played during intermission and a silver Roots and Wings-themed Ram 1500 truck, just like the Laramie Longhorn Lambert owns, will be on display. Fans will be encouraged to share their experiences at #RootsWingsRam.

The campaign was created in partnership with Ram Trucks’, Dallas-based advertising agency, The Richards Group, and Nashville-based G7 Entertainment Marketing.

The relationship between Ram and Lambert was announced in November 2014 with Lambert auctioning off a customized Ram Laramie Longhorn truck and personal memorabilia to benefit her MuttNation Foundation. The auction raised nearly $66,000 for the charity whose purpose is to better the lives of shelter animals.

Miranda Lambert Says Country Life with Blake Shelton is Peaceful

This magazine cover image released by Country Living shows the June 2015 issue featuring country singer Miranda Lambert. The home and lifestyle magazine says it has never featured a person on its cover in the 36 years of its existence. The issue explores how country music influences country style. (Paul Costello/Country Living via AP)

This magazine cover image released by Country Living shows the June 2015 issue featuring country singer Miranda Lambert. The home and lifestyle magazine says it has never featured a person on its cover in the 36 years of its existence. The issue explores how country music influences country style. (Paul Costello/Country Living via AP)

Miranda Lambert and Blake Shelton are living two hours away from any major city, but the couple likes it that way.

The 31-year-old country singer graces the covers of Good Country Living and she claimed that country life “has been in my blood since birth.”

“Even now, my husband Blake and I live in Tishomingo, Oklahoma, which is roughly two hours from any major city. There’s just a peace that comes with country life,” Miranda Lambert said.

Although she grew up in the farm and has been trying to follow her dad’s advice to live off the land,

“Blake is really the gardener. This year, we’re planting tomatoes and strawberries to make jam. I have a little downtime this summer, so I’m looking forward to this task.”

“The Voice” coach Blake Shelton and the multi-awarded country singer Miranda Lambert have been hounded by divorce rumors for months now.

Between his commitment in the singing contest and her tours, they hardly find time for each other, but Miranda Lambert claimed that it only drew them closer.

“There’s something good about being apart sometimes. I feel like you have to get to know each other on a different level,” she said. “You have to talk on the phone and text each other and be intimate, but rely on them in a different way. It works, if you’re up for it. It’s not for everybody.”

“It’s interesting being married to an artist because we have two ways of doing everything, him and I,” Miranda Lambert said of Blake Shelton. “From our management and fans, from the way we write to the songs we pick — but it’s fun to watch because both ways work. … ”

“I don’t know what’s the best way to get there, but I know it’s a lot of work and you have to be willing to put it in.”

Top Country Tweets of the Week May 18th-May 24th

dierks tweet

  1. @DierksBentley ·  Kicked off #MemorialDayWeekend right in #Iowa last night!
  1. @CharlieDaniels ·  From our house and our hearts we salute those who served our nation and the families who served right along with them. HAPPY MEMORIAL DAY .
  1. @BradPaisley ·  Every week has a weekend, but only 1 is the start of summer, and 3 days! AND meant to honor soldiers. Best weekend of the year. #crushinit

miranda tweet

  1. @mirandalambert ·  “I wanna know, have you ever seen the rain”….Louisiana I love you. #bestfansever #LSU #floodhttps://instagram.com/p/3FnJBeDPoo/
  1. @bretteldredge · So pumped for Memorial Day, gonna try and sleep it here fast!
  1. @martinamcbride ·  Sticking up for your kid is no small matter. #mamabear

austin webb tweet

  1. @austinlwebb · Aloha kakahiaka with a Kona coffee cup

reba tweet

  1. @reba ·  Remembering and honoring our military men and women. Thank you for everything you’ve done for us. https://instagram.com/p/3G4bw1oRQM/
  1. @JenniferNettles ·  Sitting still in accident traffic & I just tore into Mag’s snacks cause who knows when I’ll get to eat again. #panic #samefeelingatanairport
  1. @KaceyMusgraves ·Cops…not using their turn signals.

Miranda Lambert Surprises Mom with Custom Airstream

Miranda Lambert

Friday night, Miranda Lambert and her friends ‘The Junky Gypsies’ surprised her mom with a pimped out airstream trailer all her own.

I don’t think Miranda has ever pulled anything over on Bev, so this was really fun,” says Amie, pictured with Jolie, Miranda and her parents. So what was Bev’s reaction to her daughter’s surprise gift? “It was basically screaming,” says Jolie. “It was very loud. She was crying and she was jumping up and down. There were lots of expressive emotions.”

See more photos of Miranda helping with her mom’s airstream on People.com.

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