Remember scratch and sniff stickers? Miranda Lambert has taken that idea one step further with the new tour poster you’ll find on display at her Platinum Tour stops.
Miranda has collaborated with tour sponsor Crystal Light to create a “playable poster.” When you touch the poster it “spins” her Platinum album, unlocking songs from the record! Sound freaky? Here’s how it works: Conductive ink is printed on the reverse of the poster, creating touch sensors that can pick up electrical signals from fingers. The conductive ink is connected to a processor – similar to an iPad, but on paper – and an electric speaker is attached to the back, turning the poster into a megawatt speaker.
“I’m always thrilled to introduce new ways for my fans to interact with my music,” says Lambert.
Find out where you can see Miranda on the road by visiting http://www.mirandalambert.com/tour/