From Jan. 23-27 the inaugural Luke Bryan’s Crash My Playa in Riviera Maya, Mexico, with memorable performances by country superstars Luke Bryan, Florida Georgia Line, Cole Swindell, Dustin Lynch, Eric Paslay, Chris Stapleton, Kelleigh Bannen, and DJ Rock. The sold out, 4-night all-inclusive tropical getaway and concert experience was designed and produced by CID Presents as the ultimate fan experience for guests, swapping out the typical arena-sized performance for a more intimate, small-scale setting. Guests were treated to nightly beachfront concerts at The Barecló, accommodations at top resorts, airport transportation, 24-hour concierge, optional daily activities and off-site adventures and performances by local musicians, fire dancers and mariachi bands.
The Crash My Playa musical vacation delivered a special setting for an unforgettable experience, including unannounced pop-up artist performances, starting with Dustin Lynch’s surprise airport shuttle bus performance, various poolside sets and Eric Paslay’s drop-in on the Cabela’s Deep Sea Fishing Adventure. During the main stage beachfront performances, guests enjoyed unique collaborations when Cole Swindell joined Florida Georgia Line on Sunday night, and during Luke Bryan’s set when he was was joined by Florida Georgia Line, Cole Swindell and Chris Stapleton during the Crash My Playa finale on Monday night.
For some, the weekend was even more special – two proposals, four honeymoons, and numerous birthdays and anniversaries were celebrated with extra care from the CID Presents guest services team, including beachfront private dining, cakes, champagne and more.
The unprecedented event marked the first-ever original, self-produced festival for the production arm of CID Entertainment, the premier music travel and fan-focused experiential agency. Having developed and implemented VIP and travel packages for Luke Bryan’s tours for years CID was the perfect partner for Crash My Playa, designing a country music festival where fans could see their favorite artists on stage and enjoy the sun, beach, food and adventures with their friends.
“From the bottom of our hearts, thank you to all the fans and artists that believed in us to host the inaugural ‘Crash My Playa,’” remarked Dan Berkowitz, CID Entertainment founder and CEO. “We are so thrilled with how great of a time everyone had. We will always strive to show all our guests an amazing time because when you are at a CID Presents show, everyone is a VIP.”