This week, Cracker Barrel Old Country Store created coverage from backstage at the 4th ACM Party For A Cause® Festival through its Content Creator Studio. The Content Creator Studio, part of the Cracker Barrel Old Country Store Spotlight Music program, hosted several of today’s most popular social media stars as they conducted exclusive one-on-one interviews with some of country music’s top artists including Kellie Pickler, The Band Perry, Kimberly Schlapman of Little Big Town, Cole Swindell, Chris Young, Cam, Kelsea Ballerini, Frankie Ballard, Dan + Shay and many more.
Music fans everywhere can find these exclusive interviews, photos and videos on Cracker Barrel’s website at crackerbarrel.com/ACMparty and many of the brand’s other channels, including Facebook, Instagram and Twitter using hashtag #CBstudio.
The four themed sections within the Content Creator Studio housed social media stars with a combined digital reach of over 22 million followers. These included YouTube beauty star and “The Amazing Race” competitor Blair Fowler, Instagram favorite Doug the Pug, American Ultimate Disc League player and trick shot performer Brodie Smith, beatboxer and “Pitch Perfect 2” star 80Fitz, self-taught dance sensation Amymarie Gaertner, and “America’s Got Talent” finalist, magician Collins Key.
Additionally, Allure magazine conducted interviews with the artists about various topics, including music, beauty, fashion, and lifestyle. Artists also curated beauty boxes with their favorite products, which will be contested out on Allure.com. WhoSay was also on hand speaking with artists about their current projects.
Music making app Smule powered the lounge of the Studio where artists interacted with their social media followers through recorded video. Additionally, fashion illustrator Alex Kim sketched artists as they arrived to the studio and final drawings are featured on her Instagram AKimDesigns.
“Music has been part of Cracker Barrel’s story since its founding in 1969 and remains a cornerstone of the brand today,” said Cracker Barrel Old Country Store Senior Marketing Manager Julie Ulmer. “Through partnerships with artists and events such as this, Cracker Barrel is able to utilize technology to connect with consumers to provide exclusive music and entertaining experiences. Our Content Creator Studio at the ACM Party For A Cause Festival allows us to give guests and music lovers nationwide unique content from today’s top social media stars and country artists.”
The Cracker Barrel Old Country Store Spotlight Music program has also featured recent partnerships with the brand’s first pop artists – a cappella group Pentatonix and “Fight Song” singer Rachel Platten – as well as soul R&B singer-songwriter Anthony Hamilton, and country mainstays Jason Isbell, Zac Brown, Miranda Lambert, Morgane Stapleton with Chris Stapleton, and Jamey Johnson on the just released “Southern Family” album.