Justin Moore will show off his sports skills when he plays in the MLB All-Star Legends and Celebrity Softball Game. Other musicians who will be playing include Macklemore, Snoop Dogg, and Nick Lachey. Former pros Andre Dawson, Fred Lynn, Sean Casey, Paul O’Neill, Eric Davis and Aaron Boone will also play, as will Olympic softball gold medalist Jennie Finch.
It’s no secret that a dependence on technology affects individuals and families, with studies showing that 80 percent of teens own mobile devices1 and kids in general spend only four to seven minutes playing outside daily2. To rally against this over-connectivity, Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, in partnership with country singer Justin Moore, announced today the launch of Disconnect Day, a nationwide campaign encouraging Americans to step away from their devices for a day of their choosing to enjoy outdoor activities while reconnecting with themselves, family and friends.
“The core idea behind Disconnect Day is to remember how rewarding the outdoors can be in strengthening the relationships in our lives,” said Scott Williams, Cabela’s Chief Marketing Officer. “When our children grow up, they aren’t going to remember how many likes they got on a status update, but they will remember their family camping trips and the first fish they caught.”
Justin Moore Pledges to Disconnect for One Day: To launch this nationwide initiative, country star Justin Moore will be taking the Disconnect Day pledge and challenging others to do the same this Saturday at the much-anticipated Third Annual Cabela’s Great Outdoors Archery Event. The star-studded archery competition is part of the annual ACM Party for a Cause® Festival, a two-day outdoor music festival at Globe Life Park in Arlington, Texas.
“As a husband and dad of two daughters, I know how challenging it can be to find time with a crazy schedule to get away from the noise and spend time together,” said Justin Moore. “For my Disconnect Day, I’m grabbing my Cabela’s camping gear and taking my family to our favorite spot with no phones allowed—except for taking pictures!”
The campaign anthem is Moore’s new rendition of the classic song, “What a Wonderful World,” which can be downloaded for free on www.MyDisconnectDay.com starting May 1. The song is used in a commercial which features beautiful North American scenery and families fishing and camping, ending (spoiler alert) with a child watching it all—on a tablet. The commercial can also be downloaded on YouTube.
How to Get Involved – To take the pledge and plan for their own Disconnect Day, people can visit www.MyDisconnectDay.com. Once visitors take the pledge, they can set an “Out of Office” generator that prompts a calendar reminder on their chosen day. They can also view gear lists for recommendations on the best hiking, camping and general outdoor gear to help them unplug, get outdoors and reconnect.
Following each individual’s Disconnect Day, Cabela’s is encouraging them to share their experiences on social media using the hashtag #MyDisconnectDay.
Cabela’s currently operates 67 stores across North America and has announced plans to open an additional 18 locations over the next three years. Visit www.cabelas.com/stores for more information.
Reigning ACM New Artist of The Year Justin Moore is asking for his fans’ help in taking his latest album, Off The Beaten Path, to RIAA® Gold® Certified status. In a recent announcement to his fan club email subscribers, he revealed that each time a new album sales milestone is reached, prizes like autographed CDs, meet and greets, personal phone calls and more will be unlocked. And what if over 150,000 albums are sold? He will play a private, acoustic concert at one lucky fan’s home! Fans can enter the contest here: http://www.goldrecordchallenge.net.
The announcement has generated much fan excitement in the country music world, as Moore is one of The Valory Music Company’s trailblazing acts. Coming off of his No. 1 Billboard smash and Gold® Certified single “Lettin’ The Night Roll,” Justin has received critical acclaim for his traditional country sound that’s managed to still set radio airplay records in today’s non-traditional format.
The New York Times wrote, “Solid in his convictions, that country music of the 1970s (the more accessible side of the outlaw years), is worth preserving, and that the true modern spirit of that sound is mindful of the rest of the world.” Off The Dirt Road added, “His voice is one of those distinguishable voices in a genre of clones.” Currently on tour with Miranda Lambert as part of her Certified Platinum Tour, he will soon head out on the road with country superstar Brad Paisley.
The “Gold Record Challenge” fan contest also promises 25 personalized gold plaques, 25 exclusive meet and greets, and additional highly-anticipated prizes upon reaching the 150,000 sales mark, in addition to the exclusive concert at a lucky fan’s home.
Reigning ACM New Artist Of The Year and multi No. 1 country radio hit-maker Justin Moore, paid a goodwill visit to Hershey Fire Station in Hershey, Pa. to honor firefighters for their daily sacrifice and selfless display of courage on behalf of their local community. He gifted each of them free tickets to his concert at The Giant Center on March 26, in partnership with Crown Royal, and also presented the fire station with a $5,000 check donation, on behalf of the whisky brand, to use towards necessary renovations.
“This is one of the cool parts of my job, not only do I get to play music for thousands of people and meet all kinds of really great people on the road, I get to visit places like the Hershey Fire Department and hand out [concert] tickets to some really deserving people who serve their community in a way that we should all strive to do,” Justin said. “It’s a lot of fun to be a part of something that really shines a light on folks that deserve the recognition. This is what this initiative is all a about… honoring folks like the people who make up this place right here,” he added.
The visit was supported by Crown Royal’s “Your Hero’s Name Here” program, which awards naming rights of the 2015 NASCAR Sprint Cup Series race, The Brickyard 400, at Indianapolis Motor Speedway to one deserving hero who has made a positive impact on the lives of others. The winner of the campaign will have the race on July 26, 2015 named for them, and will also get to participate in pace car rides, meet their favorite drivers and award the trophy, with their name on it, to the race winner in Victory Lane.
To nominate your hero for the “Your Hero’s Name Here” campaign visit www.CrownRoyalHeroes.com. All entries must be submitted by April 12. Participants must be adults 21 and up.
Moore is currently on tour with Miranda Lambert as part of her Certified Platinum Tour, and will be heading out to perform on tour with Brad Paisley this summer.