Macy’s announced yesterday the return of its popular American Icons campaign in early summer to celebrate the heritage, landscape, time-honored traditions and people that make America great. Now in its second year, the initiative will kick off in May with a variety of family events inspired by America’s favorite pastimes, fashions from beloved designers, all-star talent and a give back program to benefit those who have served our country.
“Macy’s celebration of America really connected with our customers and associates last summer,” said Martine Reardon, Macy’s chief marketing officer. “Our charitable program to benefit Got Your 6 and America’s veterans raised millions of dollars during our first American Icons campaign, and we are excited to once again support this important cause. We’ve also built on last year’s success with a parade of fun, summer-themed events and the latest fashion from popular brands represented by some of our country’s best known talents, including Ryan Lochte, Ireland Baldwin, Brett Eldredge and Jana Kramer, as well as Tommy Hilfiger’s ‘To Tommy From Zooey’ collection with Zooey Deschanel — all while paying tribute to the people, places and things that make this country so special.”
The campaign for I.N.C. International Concepts, exclusively at Macy’s, features country music favorites Brett Eldredge and Jana Kramer. Set in Nashville, the two will be featured in print, digital and in-store advertising wearing a variety of fashion-forward pieces from the newest collection. The perfect backdrop for this campaign, Music City continues to be the No. 1 destination for country music stars – including Eldredge and Kramer – as they pursue the all-American dream. Eldredge released his debut album in 2013 and scored his first No. 1 with the hit single “Don’t Ya.” In addition, Eldredge has toured with Taylor Swift, been nominated for both ACM and CMA New Artist of the Year awards and performed in Macy’s 2013 Thanksgiving Day Parade. Kramer is a singer, songwriter and actress who found success on The CW’s “One Tree Hill” and continues to light up the country music scene with her sweet vocals and emotionally moving songs. She received the 2013 ACM Award for “New Female Vocalist of the Year” and her single “Why Ya Wanna” earned her the highest ranking chart debut by a solo female country artist since Taylor Swift in 2006. Customers can look forward to a bit of country swagger as Eldredge and Kramer unveil I.N.C.’s summer collection this May.
Additionally, actress and singer Lucy Hale will represent American Rag, available exclusively at Macy’s, through the duration of the American Icons campaign.