For the next 48 hours, fans can go to www.USAToday.com for an exclusive interview with Craig Morgan and the first look at the lyric video for his new single, “We’ll Come Back Around.”
Having recently celebrated 26 years of marriage, Craig easily relates to his current single as it showcases the importance of a lasting relationship having the ability to go through “ups and downs” and ultimately come back around to a place of love.
“That’s a long time to be married to one person,” Craig jokes. “I can tell you in that 26 years we’ve had our share of arguments, when you fall in love that’s going to happen. But we never gave up and that’s what this song is all about.”
Shot and produced internally near Buffalo, New York the lyric video is an early example of how Black River creates synergy between its entities including; music, publishing, football, and hockey by utilizing company resources to advance and support the roster’s artistic vision.
Written by Trevor Rosen, Brandy Clark and Jessi Jo Dillon, “We’ll Come Back Around” was co-produced by Craig and his longtime creative partner Phil O’Donnell and is found on his recent release The Journey (Livin’ Hits). USA Today declares Craig’s “We’ll Come Back Around” to be “the rare love song capable of distinguishing between emotion and commitment, and one of Morgan’s finest singles,” while Music Row states “this fiery vocalist is just the guy to sell this well-written throbber.