Country music entertainer, military veteran, award-winning TV host and philanthropist, Craig Morgan, has partnered with LINE-X as a spokesman and authentic representative of the brand’s adventurous, outdoor action lifestyle. As a global leader in high performance protective coatings and truck accessories, LINE-X selected the Black River Entertainment recording artist and “When I’m Gone” singer for a long-term partnership to help tell the real-life stories of LINE-X’s use for powerful protection – from military, automotive, industrial, nautical and countless other applications.
“LINE-X’s customers are just like me – we are fearless adventurers and don’t let anything get in our way,” said Morgan. “I’m proud to team up with LINE-X to share my own experiences with the brand’s protective coatings.”
Morgan’s own personal Jeep is slated for a full LINE-X Body Armour™ application and highly customized treatment, along with a variety of accessories, to maximize expression of his no-regrets lifestyle.
“As an outdoorsman, off-roader, dirtbike rider, combat veteran with the 101st and 82nd Airborne Divisions and a fan of stylishly customized vehicles – Craig Morgan is a living symbol of what the LINE-X brand stands for,“ said Dennis Weese, president of LINE-X. “People across the world are discovering LINE-X’s versatile impact on everything from protecting the Pentagon and troops to changing the way enthusiasts look at customizing the look, feel and durability of their vehicles. Whether someone like Craig is protecting their Jeep from harsh conditions while off-roading or looking to add a bold style element to their truck – LINE-X is about charging into action with a sense of expression and confidence in taking on the elements.”
The natural partnership will include a variety of marketing initiatives ranging from tour-related activations and content creation to collaborative digital campaigns.
For more information about LINE-X products and applications, visit LINE-X online at www.LINEX.com.