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Tegan Marie Spreads the Light with Music Video for “Keep It Lit”

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Photo Credit: Sweety High

Warner Music Nashville’s and Sweety High’s Tegan Marie spreads the light with the world premiere of her official music video for “Keep It Lit.”  The music video made its debut on Billboard and the new song was released across all digital retailers last week (1/19).

Filmed in Idyllwild, CA, aboard a retro green bus, the video was directed by Veronica Zelle and executive produced by Frank Simonetti (Tegan Marie’s co-managers and founders of the girls’ media company Sweety High). Having produced videos for Justin Timberlake, Madonna and Britney Spears, Zelle was a perfect match for the rising star’s young and fresh sensibility. A coming of age vignette, “Keep It Lit” takes Tegan Marie on a journey through wide-open lands. Sharing her light with the people she meets, it’s a thinly veiled metaphor for her last couple of years in Nashville.

“Veronica saw what I was feeling when we wrote the song,” shared Tegan Marie. “It’s about celebrating the people that come into our lives, and that was what the video became.”

All aglow, Tegan Marie will celebrate the release of “Keep It Lit” at Opry at the Ryman in Nashville tonight (1/19). Next, she’ll perform the inspiring tune on NBC’s TODAY with Kathie Lee and Hoda on 1/31 and round out the day with her NYC concert debut in The Studio at Opry City Stage. Tickets are available at oprycitystage.com.

Media and fans alike have already taken notice of the rising star’s talent after being first discovered by leading Gen Z girls’ media company Sweety High. Landing on several high-profile emerging artist lists, Rolling Stone just named her as one of the “10 New Country Artists You Need To Know” while HuffPostand Billboard featured her in their 2018 Country Artists to Watch lists. Billboard praises, “…few have the stage presence, songwriting skills and overall show business moxie as this Michigan native…” and HuffPostadds, “Tegan Marie is primed to be country music’s first Gen Z star.”

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