Black River Entertainment recording artist Kelsea Ballerini is offering fans a sweet taste of her long-awaited sophomore album, UNAPOLOGETICALLY, in a first-ever partnership with Foursquare Swarm.
All week long (8/7-11), fans of Ballerini are invited to keep watch on her social media accounts for special clues on which locations to check-in on the life-logging mobile app. Upon checking in, they will then receive an interactive “Kelsea Ballerini Bonus” – which can be swiped to unveil an exclusive clip of a must-hear album track and Ballerini talking about the highly anticipated tunes.
“In everything I do, I love to try and forge new paths. We came up with the idea to unveil my music on Foursquare Swarm, which is something no one has ever done before,” Ballerini shares. “It definitely was unchartered territory, but it felt right.”
Taken straight from the pages of her diary, as UNAPOLOGETICALLY – slated to drop November 3 – follows the intimate journey of Ballerini’s life thus far, rabid fans can’t get enough of merging their own experiences with this innovative reveal.
“We are thrilled to offer Kelsea Ballerini fans an exclusive look at her latest album in our app Foursquare Swarm, particularly this week as we just launched Swarm 5.0. This partnership is the first of its kind and Swarm 5.0 is a major update; it brings the lifelog to the forefront of the app with an interactive map, stats and insights that motivate users to do and see more,” explains Justin Breton, Head of Partnerships at Foursquare. “We’re already seeing Kelsea’s enthusiastic fans using the Swarm app to check-in, lifelog, and unlock her videos.“
“Foursquare Swarm is a way for people to log their life, which is a perfect parallel to the music on this album. It’s a journal of my last few years – there’s a song for every mood or place my fans might find themselves.”
Currently 50 million monthly global users keep track of their travels with the Swarm app and explore the world and discover new places using Foursquare City Guide. Read more on ADWEEK here.
Ballerini continues her own globetrotting adventures, as she brings “Legends” – her first single off UNAPOLOGETICALLY – to fans all over the world, while crisscrossing the country this summer on Lady Antebellum’s YOU LOOK GOOD WORLD TOUR, with stops in U.K., Ireland, and Europe this October.