Opry Entertainment is set to launch eight new digital series over the next four weeks celebrating country music, the genre’s top personalities, the city of Nashville, and country living. Throughout its 92 years, the Opry has consistently innovated to reach country fans all over the globe. Beginning with radio, then incorporating television & cinema, the company moves into digital programming which is part of Opry Entertainment’s broad digital strategy to drive interest in and fulfill fans’ appetites for country music. Each series will premiere on the Opry’s YouTube channel, with exclusive features running on a variety of partner sites including ABC News/Good Morning America, Billboard, PEOPLE, Country Rebel and more.
ABCNews.com / GoodMorningAmerica.com will exclusively premiere the series debut of Opry Look Book this Sunday, July 30, featuring Opry member Little Big Town. The episode includes group member Kimberly Schlapman’s sentiments on wearing her first Gucci dress on the Opry stage, member Karen Fairchild’s commentary on Opry guest Pharrell Williams’ Opry wardrobe, and more. Future Opry Look Book episodes feature other artists reflecting on their various Opry stage looks, the progression of their style throughout their careers, and the people and places from which they draw their style inspiration.