Charles Kelley of the trio Lady Antebellum has partnered with global sports entertainment leader Topgolf® for an exclusive eight-episode video series titled “The Hook.” Focused on three of Charles’ favorite things – friends, golf and music – “The Hook” will be filmed during downtime from the multi-Platinum trio’s You Look Good World Tour. Charles, alongside his brother John Kelley, will host special guests such as Darius Rucker, Kaitlyn Bristowe and Shawn Booth from “The Bachelorette,” Hope Solo, and Charles’ brother Josh Kelley.
“Growing up in Augusta, Ga., golf came second nature to me, and now it’s something I look forward to when I’m not on the road or spending time with family,” said Kelley. “I always have a blast at Topgolf, so having my golfing buddies like Darius sign up to come out with me for this is going to be a really good time.”
“The Hook” will have a variety show feel, featuring Kelley’s celebrity friends and family, music and, of course, a little friendly competition. The episodes will air on Thursdays throughout June and September, beginning June 8th, on topgolf.com. “The Hook” is produced by INE Entertainment, and the deal was brokered by Creative Artists Agency (CAA).
Topgolf is opening a flagship sports entertainment venue in Nashville this fall. The three-level venue features point-scoring golf games using microchipped balls that instantly score themselves, showing players the accuracy and distance of their shots on a TV screen in their hitting bay. The venue will also feature Topgolf Live, a concert venue for ticketed events, plus an outstanding chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled hitting bays for all-seasons comfort. The venue’s year-round programming includes events for kids and families, social leagues, golf tournaments, golf instruction and more.
“The Topgolf experience is built on play, food, music and community, and we are excited to share these elements of Charles’ life on tour with Topgolf and Lady Antebellum fans worldwide,” said Topgolf Chief Marketing Officer Brian Radics.