Cracker Barrel Old Country Store® today announced it will power the CMA Music Festival’s Country Roads Stage at Nashville’s Ascend Amphitheater beginning June 8th through June 10th, 2017. This is the start of a three-year partnership with the Country Music Association (CMA), enabling Cracker Barrel to bring a world filled with hospitality and charm to the annual festival.
Located in downtown Nashville and free to the public, the Cracker Barrel Country Roads Stage will feature performances by Big & Rich, Dan + Shay, Kellie Pickler, Deana Carter, Billy Ray Cyrus, Sara Evans, Hunter Hayes, RaeLynn, High Valley, Danielle Bradbery, Aubrie Sellers, Kelleigh Bannen, Ruthie Collins, Natalie Stovall, Country Music Hall of Famers The Oak Ridge Boys and more. In addition to the performances, Cracker Barrel and each evening’s host will present a special on-stage moment meant to surprise and delight festival goers.
“We are pleased to be a part of CMA Fest and look forward to welcoming music fans to our hometown,” said Cracker Barrel Old Country Store Senior Vice President of Marketing Don Hoffman. “Cracker Barrel is a highly experiential brand, and we represent more than a meal or shopping occasion. Our brand celebrates a lifestyle centered on relaxing and connecting with the people you care about. We think music and entertainment are great marketing platforms for our brand and represent a terrific way to connect with our broad and varied guest base.”
Throughout the festival grounds, Cracker Barrel will encourage festival goers to rock for a good cause. The “Rock-A-Thon” encourages attendees to take a break on Cracker Barrel’s iconic rockers while benefitting the CMA Foundation, a national nonprofit that supports quality, sustainable music education initiatives across the country. Beginning Thursday through Saturday evening, Cracker Barrel will bring a little piece of home to downtown Nashville by displaying 644 rocking chairs, a symbol of its nationwide store count. If festival goers collectively rock at least 150,000 times in the rockers, Cracker Barrel will donate $15,000 to the CMA Foundation. Fans can follow along online and on smartphones to track the progress at www.CBRockathon.com.
To help CMA Fest fans enjoy a little piece of home, Cracker Barrel is partnering with Lyft, the San-Francisco-based ride-sharing company, who will provide free rides from the festival grounds to two nearby Cracker Barrel Old Country Store® locations. Riders might just get an unexpected delight, too. Festival goers are encouraged to find the Cracker Barrel and Lyft tent at Ascend Park to learn more and to interact with nearby Cracker Barrel murals and a life-size logo for fun, shareable moments on social media.
“Adding the free Ascend nightly programming to the CMA Music Fest lineup this year is intended to serve those who are looking for music beyond the stadium performances,” said CMA Chief Executive Officer Sarah Trahern. “We’re thrilled to partner with Cracker Barrel and this extensive variety of artists to offer the non-four-day ticket holders more evening options.”
Thursday Night: Legends Night
Big and Rich, Deana Carter, Billy Ray Cyrus, and Country Music Hall of Fame members The Oak Ridge Boys.
Friday Night: Ladies of Country
Sara Evans will headline Ladies of Country with 3 Girls Rock into a Bar featuring Kelleigh Bannen, Ruthie Collins, and Natalie Stovall; Danielle Bradbery; Kellie Pickler; and Aubrie Sellers.
Saturday Night: Warner Music Acts
Dan + Shay, Hunter Hayes, High Valley and RaeLynn, with additional performances by newcomers Cale Dodds, Ryan Kinder and Bailey Bryan.