A long-time advocate for fighting hunger, multi-ACM Awards winner Thomas Rhett kicked off the 2017 ACM Weekend with an Outnumber Hunger Launch Event at Las Vegas’ Sake Rok Friday (3/31). The event’s 150 attendees were treated to an intimate performance and Q&A with the ACM Male Vocalist of the Year, including a preview of Thomas Rhett’s new single, “Craving You,” which premiered Friday on GQ and is available now.
“Craving You” follows Thomas Rhett’s PLATINUM-certified sophomore album TANGLED UP DELUXE (The Valory Music Co.), which includes his recent seventh career No. 1 and fastest rising single of his career “Star Of The Show.” Also featured is his 3X PLATINUM six-week chart-topping smash “Die A Happy Man,” which took home the Song of the Year honor at last night’s ACM Awards.
The Home Team Headliner has participated in every year of the Outnumber Hunger campaign since the program’s inception and is the official 2017 spokesperson.
Launched in 2011, Outnumber Hunger is nationwide initiative dedicated to fighting hunger in America. As part of the program, specially-marked, limited-edition packages of General Mills products featuring Thomas Rhett on the front of the box are currently available on participating General Mills brands, including: Cheerios™, Lucky Charms™, Nature Valley™ and Totino’s™. To participate, individuals can purchase specially-marked products, then enter the code found on the packaging along with their zip code at Outnumberhunger.com to help Feeding America® secure five meals on behalf of their local food bank. New to 2017’s program, Outnumber Hunger also offers consumers behind-the-Scenes artist content, an exclusive Pandora mixtape featuring popular Big Machine Label Group artists and a free, 30-day Pandora Premium trial. Outnumber Hunger is a partnership between Big Machine Label Group, General Mills, and Feeding America.
For more information on Outnumber Hunger, visit OutnumberHunger.com.