Kretschmar® Premium Deli Meats & Cheeses is once again delivering legendary country music experiences to consumers with the Kretschmar Country campaign. The brand has reenlisted three-time American Country Award winner Easton Corbin as a brand ambassador for 2017, along with rising stars Ruthie Collins, Kelleigh Bannen, and Natalie Stovall.
Throughout the year, Kretschmar Country will offer a wide variety of country music experiences, including a consumer sweepstakes. Kretschmar Country artists will be extensively involved with Kretschmar public relations and marketing activities in 2017, which will include concerts, radio remote appearances, and supporting the brand’s partnership with Make-A-Wish®.
“We’re proud and excited to have Easton, Ruthie, Kelleigh, and Natalie back in our lineup,” said Michael J. Sargent, Kretschmar Deli senior brand manager. “This allows Kretschmar to build on our commitment to quality and excellence, and provide our customers with amazing country music experiences. Easton Corbin and the Kretschmar Country team certainly complement our plans with energy and enthusiasm.“
Easton hit the music scene in 2009 with the No. 1 single, “A Little More Country Than That” and won several Breakthrough Artist awards. Since then, Corbin has released three hit albums with songs including, “Roll With It,” “Lovin’ You is Fun,” and “All Over the Road.” Corbin spent 2016 on one of the biggest tours in country music, Carrie Underwood’s The Storyteller Tour, and is currently working on new music for his fourth studio album.
Ruthie Collins was recently named as one of CMT’s Next Women of Country, which launched in 2013 to give more attention and airplay to emerging female artists. Collins will also be featured as part of the recently announced digital performance series “Next Women of Country LIVE” on CMT.com. Hard at work writing and co-producing her debut album, “Ruthie Collins’ music is both a showcase for the richly interwoven clarity that is always a hallmark of great country music, and a surprisingly bold lesson in how to arrange and produce that music” (Huffington Post). Collin’s multi-faceted artistry is on display with her love affair with all things vintage, carefully weaving in and out her musical passions along the way.
Throughout a career that has included major-label singles, independent releases, Top 50 hits, and shows alongside icons like Hank Williams Jr. and Luke Bryan, Kelleigh Bannen has consistently called her own shots. She continues that streak with her EP, Cheap Sunglasses, a mix of melodic hooks and modern production, all of which she co-wrote. Her influence reaches far beyond the stage, too. This Nashville Life, a new podcast launched and hosted by Bannen, shines a light on the “business” side of the music business. Look for new music in early 2017.
Natalie Stovall and The Drive are relentless road warriors, amassing over 200 dates each year across college campuses, clubs, festivals, and military bases around the world. A Tennessee native, Stovall is a powerhouse vocalist and multi-instrumentalist, who has been playing professionally since she was 10 years old. A fiddle phenom, Stovall made her Grand Old Opry debut at the age of 12, and has been performing everywhere from the White House to The Oprah Winfrey Show. Named one of CMT’s Next Women of Country, Stovall is currently on the road with Bobby Bones and the Raging Idiots as a featured performer. She and her band, The Drive, are currently in the studio working on new music for 2017.