Broken Bow Records’ artist DUSTIN LYNCH brings the blood-pumping lust of “Seein’ Red” to life in an epic new music video, a sizzling clip making its exclusive world premiere earlier this week (11/30) on Entertainment Tonight and ETonline.com.
Additional behind-the-scenes footage can also be found on ETonline.com, with the full-length video airing on this weekend’s episodes of CMT’s Hot 20 Countdown (12/3 and 12/4) and going wide to all music video platforms on Monday (12/5).
Mixing performance shots of the proven superstar with hot-and-heavy love scenes and an explosive finish, the “Seein’ Red” video is full of edgy and epic romantic fantasies, the perfect representation of Lynch’s latest single – already a hit – as the artist heads into the release of his third studio album.
“This was by far THE most fun I’ve ever had on a video set,” shares Lynch. “Getting to perform with my band and capture what ‘Seein’ Red’ is all about … hot, sexy, steamy, love energy … was epic. Crank it up!”
Filmed in Nashville and directed by Adam Rothlein (Blake Shelton’s “She’s Got a Way With Words,” The Avett Brothers’ “Another Is Waiting”), the new video is filmed largely in a pristine white room with a single red wall. Tempting images of Lynch with a crimson-clad beauty fire across its surface, but as the pressure builds something has to give – and it eventually does in dramatic fashion.
Written by Kurt Allison, Steve Bogard, Tully Kennedy and Jason Sever, the sleek and sexy “Seein’ Red” marks a modern shift in the traditional-country lover’s sound which has already been embraced by fans. It’s currently on the verge of breaking into the Top 15 at country radio.
As the first single from Lynch’s upcoming third studio album, “Seein’ Red” was also released to rave reviews, with Rolling Stone praising Lynch’s vocals as “one of his most soulful and assured to date” and Taste of Country proclaiming the song “unapologetically sexy.” It follows the three-peat GOLD and PLATINUM success of singles “Where It’s At,” “Hell of a Night” and “Mind Reader” from his sophomore album, WHERE IT’S AT.
Meanwhile, Lynch has racked up an impressive 55 million views on YouTube/VEVO, 150 million plus streams on Spotify, soared to #1 on the MTV Music Meter and sold over 3 million digital singles to date. And starting in January of 2017, Lynch will pass another career milestone, touring as the featured support act on Florida Georgia Line’s massive DIG YOUR ROOTS TOUR.