Eric Church will perform at AT&T Stadium during halftime of the Dallas Cowboys Thanksgiving Day game on FOX against the Washington Redskins, kicking off The Salvation Army’s annual Red Kettle Campaign. The nationally televised LIVE halftime performance marks the 20th year the Cowboys have partnered with The Salvation Army to launch the iconic campaign, which raises millions of dollars throughout the holiday season.
The Red Kettle Campaign, which begins on Thanksgiving Day and runs through Christmas Eve, is the largest and longest-running fundraiser of its kind. It raised $149.6 million during the 2015 campaign alone and has raised more than $2 billion since the Cowboys Thanksgiving Day partnership began in 1997.
“Eric Church is not only one of the hottest names in country music, but he has a passion [for] giving to those in need, making him a great fit for what Red Kettle Kickoff is all about,” Charlotte Jones Anderson, executive vice president and chief brand officer for the Cowboys and former national advisory chairperson for the Salvation Army, says in a press release. “Millions are impacted every year by the good works of the Salvation Army, and our goal is to help educate Americans that every penny dropped in those red kettles helps make a difference.”
2016 marks the 126th annual Red Kettle Campaign, which launches on Thanksgiving and takes place through Christmas Eve, giving back to families in need during the holiday season by providing everything from toys for children to coats for the homeless. The initiative raised $149.6 million in 2015.
Church is not the first country music star to perform at the halftime show, which is a 20-year tradition, following in the footsteps of Luke Bryan, Kenny Chesney, Reba McEntire and more. The 2016 game between the Cowboys and Redskins kicks off at 4:30PM ET on Fox.