This week country music star Frankie Ballard is attending his first-ever Sturgis Motorcycle Rally as part of Allstate’s Guardians of the Ride program, which honors riders for their dedication to motorcycle safety. An avid rider and motorcycle enthusiast himself, Ballard was on-hand to honor the Guardians and encourage fellow riders and drivers alike to make safety a priority.
Ballard’s breakthrough album Sunshine & Whiskey contained three consecutive No. 1 hits – “Young & Crazy,” the platinum-certified “Sunshine & Whiskey” and the gold-certified “Helluva Life” – and helped take the singer-songwriter to a new level of popularity. His latest project, El Rio, features the Top 20 single “It All Started With A Beer.”