John Rich, country music superstar and businessman, announces today that Redneck Riviera, Inc. is set to open two Redneck Riviera bars in late 2016. Both on famed city strips, the Las Vegas location will be at Grand Bazaar Shops and Nashville’s local is Lower Broad. Redneck Riviera venues will be operated by Bar Management Group of Charlotte, N.C. For further information on Redneck Riviera, please visit, www.redneckriviera.com, www.redneckrivieravegas.com and www.redneckrivieranashville.com.
The lifestyle brand has seen significant growth in apparel and footwear with their product partner and brand manger, One Country. The bars will also house the Redneck Riviera store featuring select products offered by the brand that launched in 2014 To learn more about the brand, please visit here.
John Rich, owner of Redneck Riviera, states, “I’ve always dreamed of building the kind of place where my friends and family could get together and turn it up after a hard day’s work. Redneck Riviera is that place. We are going to build as many of them as it takes to offer a place for every hard-working American to cut loose and celebrate a job well done!
“I am also honored to be able to announce that we will have a special interior bar inside each of the Redneck Riviera clubs called ‘The Heroes Bar’ dedicated to our veterans. If you are active duty or a veteran, your first drink is on the house. Our motto is ‘have one on us’ to celebrate their dedication to this great nation,” he continues.
Scheduled to open in late 2016, the Redneck Riviera bars will be located in Las Vegas at Grand Bazaar Shops, 3635 S. Las Vegas Blvd., located adjacent to Bally’s Las Vegas and in Nashville at 208-210 Broadway, both in the heart of the respective city’s high-traffic tourist destinations. The Las Vegas location will also offer a menu from the famed Wahlburgers, which is located just beneath Redneck Riviera.
Bob Durkin of Bar Management Group, based in Charlotte, North Carolina is the principal of the operating team, whose other assets include the Whisky River establishments with partner Dale Earnhardt, Jr. “We are so excited to be partnering with John Rich on the Redneck Riviera concept bars. We have a proven track record with several successful concepts and we know that the determination and drive we see in John Rich makes this a perfect match to take the brand wide. There is much more to come with this exciting brand and we are proud to be a part of this venture with John,” he concludes.
Community leaders are excited to welcome the excitement of the ‘themed’ property joining the landscape of the popular local and tourist-driven destinations. The celebrity aspect always brings an added adventure and a value to the market.
“Redneck Riviera, is going to bring a one-of-a-kind entertainment venue to the heart of the Las Vegas Strip where families and friends can enjoy great music in an incredibly fun atmosphere,” says Larry Siegel, chairman of the Juno Property Group and developer of Grand Bazaar Shops. There will be a lot of action at Redneck Riviera and the attraction will compliment our center’s food and beverage offerings, including Wahlburgers, Giordano’s and Starbucks.”
“I love it when artists and musicians like John Rich who have found success in Nashville turn around and invest back in our community,” said Nashville’s Mayor Megan Barry. “John’s Redneck Riviera will be a great addition to Lower Broad and fun for visitors and Nashvillians alike.”
“We welcome John Rich to Lower Broad,” said Butch Spyridon, President & CEO, Nashville Convention & Visitors Corp. “Ironically, in tourism we often refer to that area as ‘Nashville’s Beach’ for visitors, so Redneck Riviera should fit right in!”