Jack Ingram’s new video for “I’m Drinking Through It” premiered as part of Texas Monthly’s Music Monday online series and is now part of CMT’s video rotation. It’s not only the first single from Ingram’s upcoming album Midnight Motel, it’s his first new music in the seven years since his departure from Big Machine Records.
“After being on the planet for a long time – and on the road for half of that – I’ve learned a few things…” said Ingram, with his signature sly smile. “I am not suggesting that ignoring your problems is always the best way to solve them…I’m just saying that maybe sometimes it is!”
The video, directed by Michael Tully and co-starring Heather Kafka, explores a tumultuous relationship. As the two struggle, viewers recognize the type of frustration that can only be caused by love. Exasperated, Ingram sings, “sometimes you’re thirsty and sometimes you just need a drink.”
After passionate squabbles and a lot of storming around, Ingram downs a few rounds and takes to the stage. As he sings, both realize that sometimes taking a step back provides perspective. Finally, Ingram recruits the crowd to sing the chorus, “I’m drinking through it,” as the lovers reconcile. (For now.)
“I’m Drinking Through It,” is the first single on Midnight Motel, Ingram’s first album in seven years. Midnight Motel is a Texas-tinged guided meditation through liquor-fueled melancholy. It’s a night at the bar with Ingram on stage – songs, shots, spoken riffs and all.
“Ingram’s is a singular voice, an artist adept at sharing the broader insights that reflect on the minutiae of everyday experience,” says writer Lee Zimmerman for Elmore Magazine. “In a very real sense then, this is Ingram’s most authentic effort to date, and not surprisingly, it’s also his best.”