Big Machine Label Group will partner with HSN for two live album release events with Martina McBride and Jennifer Nettles. McBride’s live show will air April 17th and Nettles’ will air April 26th, both at 11pm ET. Viewers will have the opportunity to purchase exclusive CD bundles.
“Big Machine Label Group and HSN have very similar cultures in that we are both nimble and creative,” says BMLG President/CEO Scott Borchetta. “That synergy is what has made the development of this project so exciting and a true collaboration.”