Petmate, the worldwide provider of fun, trusted, quality products to enhance the lives of pets and their families, and country music superstar Miranda Lambert are teaming up to launch the new MuttNation™ Fueled by Miranda Lambert brand at
Global Pet Expo March 1618, 2016 in Orlando, Florida. Every purchase will help fund rescue and adoption programs of MuttNation Foundation™, the organization established by Miranda and her mother Beverly Lambert in 2009.
Miranda’s love for animals has always been a big part of her life. Growing up in a home with an open door policy for people and animals alike, she has adopted that mindset for her own life. Volunteering at the Humane Society of East Texas in her teens has led her to adopting Delilah and ultimately started “Cause for the Paws”, a yearly fundraiser now in its 8th year.
“The creation of MuttNation is a dream come true. It’s an extension of me and my mom’s love for all dogs and our goal of helping every dog find a happy, loving home,” says Miranda. “We are beyond thrilled to have Petmate as a committed and trustworthy partner that shares that same vision. There are millions of beautiful dogs looking for homes and it is our hope that in addition to raising money, we will raise awareness to the joy of adopting a shelter pet.”
The comprehensive collection of bedding, collars, leashes, toys, apparel, feeding and watering products reflect Miranda’s lifestyle. The product unites a country chic feel with a rock & roll flair. The vintage prints and antique hardware are inspirations of Miranda Lambert’s signature look. One of the highlights is the Rescue Mutts collection of six plush puppies – each toy puppy was created from a real life rescue dog with its own story. Each tale is a touching depiction of the dog’s adoption and their new family. This particular toy is very close to Miranda’s heart as her own dog Delilah was her very first rescue and is featured in the Rescue Mutt collection.
Petmate has always supported rescue and adoption efforts.
“This partnership represents a major commitment to help put a stop to the epidemic of homeless pets sweeping our nation,” says Chris Wilson, the company’s executive vice president for product development. “We are so excited to create a collection that provides ongoing support for MuttNation Foundation. The MuttNation product line truly reflects Miranda’s lifestyle and her passion for pets.”
For more information, visit www.petmate.com .