Sibling trio, The Cains, have released a new music video for their single, “Knock Knock,” which is now premiering on CMT platforms. The Cains are among the next group of emerging artists to be featured in CMT’s Artist Discovery campaign this February. Directed by Justin Clough, the edgy new video is now available for viewing multiple times per day on the 24/7 digital music channel CMT Music and on CMT’s website.
Written by Jaida Dreyer, Stephony Smith and Dave Thompson, “Knock Knock” is the latest single off the group’s self-titled EP, The Cains, that features angst-filled vocals with a country-rock twist. The track is currently playing on Country radio, and is available on iTunes, Amazon and other major digital retailers.
Of the meaning behind the new video, The Cains’ Madison Cain commented,
“At first listen, ‘Knock Knock’ seems to be written from the perspective of someone who is being shut out emotionally. So we sat down together and began thinking, ‘What if the song had another meaning? Something a little below the surface?’”
Regarding the visual aspects of the video, Madison explains,
“The video tells a story of being completely locked in your own mind. We perform alone in a white room wearing clothes that are dark and surreal. In some scenes, we are frozen and can’t break out. ‘Lights are on, but nobody’s home’ is what we tried to portray.”
In addition to the release of their new single and music video, the trio was featured in the “Who’s New” section of a February issue of Country Weekly, where they discuss the making of the “Knock Knock” video and open up about Taylor Cain’s recent health scare.
The Cains have also added some impressive international performances to their list of accomplishments, including performances during C2C in 2015 and opening for Sasha McVeigh’s successful I Stand Alone U.K. Tour, returning with scores of dedicated new fans anxious to hear more music. They won’t be disappointed when they get their hands on “Knock Knock.”
The two sisters and brother from Hartselle, Ala. have shared a lot over the years, but their passion for music is what has brought them together as The Cains, a Country band with unique harmonies and a variety of influences. Taylor, Madison and Logan Cain are not only singers and songwriters, but also multifaceted entertainers and musicians who play guitar, piano, bass, harmonica, mandolin, drums and more. Their original music features compelling, edgy lyrics that evoke emotion and is inspired by a vast combination of genres from Country, soul and pop to Americana, folk and contemporary Christian.