Less than two weeks after the release of his latest album, “35 mph Town,” Toby Keith will celebrate National Mezcal Day on October 21 with his Wild Shot Mezcal, his signature premium spirit that has revolutionized its category of adult beverages. Officially declared a holiday by Keith in 2011, National Mezcal Day has drawn increasing attention each year as the spirit grows in popularity. Sip it straight or take a shot of the 86.8 proof spirit and join the fun on Wild Shot’s Facebook, Instagram and Twitter accounts for exclusive giveaways including brand new, limited edition Wild Shot t-shirts (shown below) in celebration of the holiday.
Mezcal, tequila’s older, wiser cousin, is an increasingly growing category, as noted by the trendy Mezcal restaurants popping up in New York and Los Angeles. Mixologists have taken a keen interest in experimenting with the smoky notes, present as a result of Mezcal’s unique distillation process.
Honor National Mezcal Day by being your own mixologist. Grab a bottle of Wild Shot and explore recipes like Smoke’ N Tropics and Wild (s)Hot Spiked Cider found at www.wildshot.com or sign up for Wild Shot’s newsletter here to instantly receive a free digital cocktail recipe book.