“I feel the initial term ‘bro-country’ was created to be kind of a little degrading to what’s popular, to what country artists are doing right now,” said Luke. “It’s frustrating because whichever artists may or may not get labeled as that, they’re well beyond that,” he said. “For people to call me the father of it, well, whatever. It just seems like a term that was invented to cheapen me as an artist.”
I feel like it’s not the phrase that cheapens the artist. I feel like the artist cheapens the music by moving away from substance to fit into a niche that is “popular.” We know many of the guys fitting in the “bro-country” stigma are better than the music they’re currently putting out. I’m just glad to see a few songs on Luke Bryan’s new album, Kill the Lights, that resemble the Luke who drove-up from Georgia.