There are countless music videos out there that are all about the artist. But like everything else they do, rising country duo LOCASH’s new music video all is all about their fans. Exhibiting an action-packed lifestyle out on the road where its their championing supporters who make all of the ‘chaos’ worth it, the duo’s dynamic new music video for “I Love This Life,” makes its exclusive world premiere on CMT today, Wednesday, August 26th.
WATCH the video premiere online NOW HERE.
The video, produced by Channel Greatness with direction by Stokes Nielson, is a montage of the duo’s Chris Lucas and Preston Brust sporting a polished new wardrobe look in the stunning red rocks of Garden Of The Gods, Colorado, including documentary-style live concert footage at the Red, White and Boom Music Festival in Lexington, Kentucky and Grizzly Rose in Denver, Colorado. It tells the story of their life on the road, and the crowds of passionate fans responsible for getting them to where they are today. Nashville and NJ record label Reviver Records backs the national release.
Now a breakthrough Top 35 Billboard radio hit and rising, “I Love This Life,” is LOCASH’s highest charting single to-date. As songwriters, having celebrated a No. 1 in Keith Urban’s “You Gonna Fly,” and a buzz-worthy, genre-bending Top 10 hit, “Truck Yeah” by Tim McGraw, Lucas and Brust told The Boot in a recent interview that “I Love This Life” was “nearly another one of those songs that they gave away to a different artist.”
“Scoring hit songs with other artists are ‘moments that changed our lives,” said Brust. “But there comes a moment where, I think, as an artist, you have to say, ‘This is our shot.’ We’re on a brand-new record label and they’ve got a really great team, a really strong team… We have to think about keeping a couple songs for ourselves, especially if they fit and they’re the right ones. And this happened to be one.”
Brust added, “When Chris and I took it [“I Love This Life”] out on the road and started performing it… the very first time we played it, everybody’s hands were up in the air, everybody started smiling, everybody started moving, and it was like, okay, we’ve really got something here.” As it turns out, the LOCASH guys were right.
LOCASH is currently out on the road across the nation on their I Love This Life Tour.
UPCOMING TOUR DATES – I LOVE THIS LIFE TOUR
09/01 – 102.7 The Wolf’s Free Dollar Show at Sierra Vista Mall | Clovis, Calif.
09/05 – Best In The West Rib Cook-Off | Sparks, Nev.
09/17 – Chesapeake Beach Resort & Spa | Chesapeake Beach, Md.
09/18 – York Fair – The Radio Stage | York, Pa.
09/19 – B98.5’s Boots-N-Bulls Rodeo | Litchfield, Maine
09/20 – Terminal 5 with Eli Young Band | New York, N.Y.
09/21 – Wolf Sessions III Acoustic Concert Series at Cheyenne Saloon | Orlando, Fla.
09/25 – The White Buffalo Saloon | Sarasota, Fla.
09/26 – Country On The Beach | Key West, Fla.
10/03 – WPOC’s Weekend In The Country | Columbia, Md.
10/04 – I105 WIOV Turkey Hill FallFest | Lancaster, Pa.
10/15 – Minges Coliseum, East Carolina University | Greenville, S.C.
12/07 – Gilley’s at Treasure Island Casino | Las Vegas, Nev.
12/08 – Gilley’s at Treasure Island Casino | Las Vegas, Nev.
12/09 – Gilley’s at Treasure Island Casino | Las Vegas, Nev.
12/10 – Gilley’s at Treasure Island Casino | Las Vegas, Nev.
12/11 – Gilley’s at Treasure Island Casino | Las Vegas, Nev.
12/12 – Gilley’s at Treasure Island Casino | Las Vegas, Nev.
LOCASH will also perform in the following upcoming cities in 2015 (venues not yet announced): Providence, R.I., Loveland, Co., Ft. Meyers, Fla., Quapaw, Okla., Evansville, Ind., Virginia Beach, Va., Springfield, Mass., Memphis, Tenn., Atlanta, Ga., Spokane, Wash., Buffalo, N.Y., Sacramento, Calif., San Jose, Calif., Portland, Oregon, Marion, Ill., Morgantown, W. Va., Boston., Mass., Ft. Walton Beach, Fla., and Hav De Grace, Maryland.
Get the duo’s backstory in their new EPK, which can be viewed here.
For more information on LOCASH, please visit www.locashmusic.com.