Lee Brice has announced the “Label Me Proud” campaign in partnership with the Reveal Project benefitting Folds of Honor, an organization that raises funds for scholarships for the spouses and children of fallen and disabled veterans.
The announcement of the month-long campaign — whose name was inspired by Brice’s RIAA Gold and #1 radio single “Drinking Class” — comes after last week’s moving CMA Fest performance at Nashville’s LP Field.
During Lee’s emotionally charged performance of “I Drive Your Truck,” he invited his friend, and Folds of Honor ambassador Major Ed Pulido, to join him on stage as he belted out the powerful chorus before 70,000 country music fans.
Major Ed is one of countless Americans who returned from combat wounded. Folds of Honor helped Major Ed integrate back into civilian life by employing him and even awarding his two daughters college scholarships.
“I came from a hard working family who sacrificed to make ends meet. Through my job, I get to meet amazing people at every show that share a similar upbringing — they’re not afraid of hard work and they never give up,” shares Brice. “I’m proud to work closely with organizations, like Folds of Honor, who help families who have sacrificed in service to our country.”
By standing with Lee Brice and the “Label Me Proud” campaign, fans can directly give back to military families like Major Ed’s by purchasing a limited edition “Label Me Proud” t-shirt as net proceeds from the sales go directly to Folds of Honor.
To stand with Brice and Folds of Honor as part of the “Label Me Proud” campaign, please visit revealprojectlee.com.