Zac Brown Band‘s new Danny Clinch-directed music video for “Loving You Easy” premiered this weekend on CMT. Following two #1 singles from the band’s latest album ‘JEKYLL + HYDE’, “Loving You Easy” rocketed to the Top 20 on Billboard’s Country Airplay chart this week (within just five weeks of its debut).
“Loving You Easy” will air every hour on CMT and every two hours on CMT Pure Country for the day and on June 1 will be available on YouTube and VEVO.
Shot on location in Venice Beach with actress Halston Sage (‘Neighbors’, ‘Grown Ups 2’, ‘Paper Towns’), “Loving You Easy” was directed by music photographer and filmmaker Danny Clinch. Clinch shot all the images for the band’s latest album, and historically has captured some of the most iconic images of artists including Johnny Cash, Tupac Shakur, Bjork and Bruce Springsteen.
“It’s just about the beauty of a woman in her natural state,” says Zac Brown about the song, a “modern day oldie” that nods to Motown and Philly soul. “It’s a great, great feeling that a guy has when he sees his lady happy and content. This song is really about capturing the spirit of what that is.”
Zac Brown Band’s third consecutive #1 debut ‘JEKYLL + HYDE’ is out now, and the band is in the midst of their biggest North American Stadium tour to date.