Toby Keith has made it clear that he isn’t one to follow trends – that includes the recent trend of pairing hip-hop with country.
“You hear the hip-hop thing start kicking in, and you start going, ‘Is that what we gotta do now to have a hit?’ I don’t know how to do that,” he says to Country Weekly magazine.
“Is that what I need every one of my songs to sound like now? But . . . I’m not going to change much. And when it quits working, I’ve got other stuff to do.”
Citing his latest single “Hope on the Rocks,” he added that he won’t resort to changing his musical approach just to score a hit:
“It was a song that I just told the [label] staff, ‘We’re putting this out, so be ready to work it. I gave you the ones that you wanted. You’ve had ‘Made in America’ and ‘Beers Ago.’ Now we’re going to do one that I want . . .’ And they had hell with it. They really struggled getting it played everywhere.”