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George Strait to be Honored with Billboard’s Legend of Live Award

george strait billboard

george strait billboard

Billboard announced today that touring legend George Strait will be the first country artist to be honored with the Legend Of Live Award at the 10th Annual Billboard Touring Awards on Nov. 14th at The Roosevelt Hotel in New York.

Billboard’s highest accolade in the touring space, the Legend of Live Award honors individuals or bands who have made significant and lasting contributions to live music and the touring business. Beyond success at the box office, the Legend of Live Award recognizes professionalism and steadfast commitment to the art and craft of live performance and the fan experience at concerts. Previous honorees include Sir Elton John, Journey, promoter Michael Cohl, promoter Jack Boyle, agent Frank Barsalona, the Allman Brothers Band, Ozzy Osbourne, Rush, and 2012 honoree Neil Diamond.

Strait says he is excited to be acknowledged by Billboard for his contributions to live music. “There’s nothing more rewarding than performing in front of a sold out, pumped-up, loud crowd,” says Strait. “That’s what keeps us coming back. I love it.”

“George Strait’s fans span generations, and he is committed to making his live shows the best possible experience for fans and, as such, is uniquely deserving of this award,” says Billboard Editorial Director Bill Werde. “From his days in the Texas honky-tonks, through the creation of country music touring festivals in stadiums, and his top-shelf, professional touring strategies and production, George Strait’s talent and style transcends musical trends. Billboard is honored to name George Strait as our first country music Legend Of Live.”

To further commemorate his achievements, Billboard’s 60-plus page Aug. 24th issue includes a rare interview with the country crooner about his career—from his early days to the upcoming final shows of “The Cowboy Rides Away Tour” —and his honor in receiving the Legend of Live Award at the Billboard Touring Awards. The tribute also features in-depth stories on Strait’s record-setting success as a recording artist and touring performer with comments from his label, manager, promoter, producer, and songwriters; and favorite Strait memories from a host of Nashville stars.

The 2013 Billboard Touring Awards honor the concert industry’s top artists, venues and professionals for the year, primarily based on the Billboard Boxscore chart and actual box office performance between October 1, 2012 and September 30, 2013.

The awards reception culminates the two-day Billboard Touring Conference taking place at Roosevelt Hotel in New York City on November 13-14. The conference unites today’s top touring professionals to discuss the current state of the industry. Guided by Ray Waddell, this unique event includes provocative panels, productive roundtables and networking opportunities with touring industry power players and decision makers. This year’s Billboard Touring Conference and Awards will celebrate both touring legends and breakouts, with an artist development case study on Nov. 14 with rocking country duo Florida George Line who broke onto the music scene in 2012 with the Quadruple Platinum single “Cruise.”

For more information about the 10th Annual Billboard Touring Conference & Awards, please visit:

Performers Mentioned In This Article

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