The Recording Academy and Curalate have teamed for “Pin Your Way To The GRAMMY’s,” — a first-of-its-kind social media promotion offering Pinterest members the opportunity to share exclusive GRAMMY images. For the first time, The Academy is partnering with Curalate, the premier marketing platform for visual sites such as Pinterest, for this unique experience, which launched yesterday and will run through Jan. 16, 2013.
Fans of the GRAMMYs on Facebook can click the “Pin Your Way to the GRAMMYs” tab to enter the sweepstakes for a chance to win two tickets to the 55th Annual GRAMMY Awards®, which will be held on Sunday, Feb. 10, 2013, at STAPLES Center in Los Angeles and will be broadcast live on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).
With more than 13 million social media comments made during last year’s telecast, the GRAMMYs achieved the honor of having the biggest social
Images for the 55th Annual GRAMMY Awards ad campaign, “#TheWorldIsListening,” debuted online on Dec. 13. Exclusive photos will only be seen on the official GRAMMY Pinterest page (www.pinterest.com/thegrammys).
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