‘Tis the season for Christmas music! Clear Channel just announced a new digital Christmas station on iHeart Radio. The launch commemorates the 25th anniversary of the “Very Special Christmas” album series that benefits Special Olympics.
The new station, “A Very Merry Christmas Radio” will feature the whole “Very Special Christmas” song collection with songs from U2, Madonna, Sting, Bon Jovi, Reba McEntire, Alan Jackson, Wyclef Jean, Sheryl Crow, Mary J. Blige, No Doubt, Eric Clapton, Tom Petty and the Heartbreakers, Vanessa Williams, Bryan Adams and others. The station also includes new songs from this year’s releases, A Very Special Christmas 25th Anniversary “Joy to the World” and A Very Special Christmas “Bringing Peace on Earth.”
The all-new iHeartRadio holiday digital station will be promoted across all of Clear Channel’s 850 radio stations, reaching 239 million monthly US listeners, with a series of public service announcements that combine Special Olympics athlete stories with information on how to access the free station at iHeartRadio.com. The spots also feature a number of celebrities and recording artists, including Ryan Seacrest, Martina McBride, Train, Hunter Hayes, Michelle Kwan and Vanessa Williams.
Jessica King, director of Community Engagement for Clear Channel shared her excitement for the launch of the station saying,
“iHeartRadio is giving our listeners a special holiday gift by offering them the opportunity to listen to all of their favorite multi-genre “A Very Special Christmas” songs on one free, easy to use platform. Our on-air holiday campaign will encourage listeners to visit iHeartRadio, where they can find and enjoy the holiday songs they love, and be inspired to purchase this year’s 25th anniversary albums in support of Special Olympics.”
Scott Borchetta, President and CEO of the Big Machine Label Group in Nashville is enthusiastic about the station and had this to say about the albums that support Special Olympics,
“This is an album that everyone is so proud of and we’re equally thrilled that Clear Channel has embraced this music and will utilize across their entire media, entertainment and iHeartRadio platforms. So many great artists, creative executives and fantastic companies have come together and given their support.”
Will you be checking out the new “A Very Merry Christmas Radio” station on iHeartRadio for your Christmas music fix?
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