Taylor Swift has conquered the music industry, dabbled in fashion, and created her own signature scent. Now, she’s dipping her toes into shoes…KEDS to be exact. Taylor has inked a three-year deal with Keds in an effort to redirect the brand.
“I’ve been a fan of Keds for years, because they have two of my favorite elements of great style — they’re classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm. When I got older, I started wearing them again. There’s something cool about shoes that you can grow up with,” Swift told Women’s Wear Daily.
I think they add something casual and cool to your look, and the new colors and patterns are so eclectic,” she added. “I love pairing them with vintage looks.”
She is pairing her new Red Keds with her new album Red which will be released on October 22nd.
You can buy your very own Taylor sneaker at keds.com, taylorswift.com, nordstrom.com and journeys.com, for $50.
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