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Matt Kennon Launches “Music That Matters” Campaign in the Fight Against Bullying

Matt Kennon

Inspired by the troubles of a young boy he befriended at a school visit last year, Matt Kennon, known for his devotion to writing songs with purpose, penned the song “You Had To Pick On Me” with fellow writers Jami Grooms and Garrett Parris. Addressing the rising issue of bullying, the song has already garnered national attention on its own merit, giving a voice to those who could not speak.

“The overwhelming response and encouragement from my friends, family and the entire community for my song and its message has inspired us to try and reach even more people by developing the ‘Music That Matters’ Video Campaign,” states Matt Kennon. “My last recording, ‘The Call,’ reached over 3.6 million people through YouTube, and I know that with the support of schools, parents and community members,‘You Had To Pick On Me’ and its message could reach many more. We need to raise awareness and generate support against bullying, and hopefully this song will help produce a necessary call-to-action.”

From now until October 15, 2012, schools nationwide are invited to join the ‘Music That Matters’ Video Campaign by submitting student-made videos for the song “You Had To Pick On Me”. At the end of the campaign, the Top Five videos (based on quality and content) will be featured in a nationwide contest for the public to vote on their favorite video, where the winning school will then be recognized with a free concert and meet-and-greet event with Matt Kennon. Additional videos receiving the highest fan-votes will be considered for placement in the official “You Had To Pick On Me” Matt Kennon video.

Through these videos and growing community participation, Kennon hopes that the anti-bullying movement will become unstoppable. “We encourage all schools and kids to share their voices,” adds Kennon. “Let’s make a difference against bullying and protect our future of America, the kids!”

To hear the single or to submit your own video, visit

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One Response to “Matt Kennon Launches “Music That Matters” Campaign in the Fight Against Bullying”

  1. Amber Ellis says:

    Can you help! Antibullying assistance needed. I know Taylor swift was bullied as a kid. I’m working on an antibullying video! Need assistance 30-60 sec clips from artists! Our video is not being sold! We are getting copies and sending nationwide! Please call 850-217-8400 if you can help! Thank you amber ellis

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