Billy Ray Cyrus has teamed up with to launch the Hellmann’s Sandwich Swap ‘n’ Share program to help fight hunger. By visiting Hellmann’s page on Facebook (http://www.facebook.com/hellmanns), people were able to create a virtual sandwich. For every sandwich created and every sandwich shared, Hellmann’s donated seven lunches to Feeding America. And the response was overwhelming. In a little more than a week, the campaign met its goal, donating 700,000 lunches to Feeding America.

They have also kicked off an eBay charity auction supporting Feeding America. The winning bidder will have the opportunity to swap a real life sandwich with Billy Ray Cyrus backstage just before his upcoming concert in Niceville, Florida. For additional information about the eBay charity auction, visit http://www.ebay.com/hellmanns.

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