Kid Rock wants to help you out with the beverages this 4th of July weekend. Drinks Americas Holdings, Ltd. announced yesterday that on July 4th it will commence brewing and filling kegs for the launch of Kid Rock’s “AMERICAN BADASS BEER COMPANY(TM)”.

Kid Rock plans to launch kegs of his new American style lager at Detroit’s Comerica Park in time for concert dates July 17th and 18th. AMERICAN BADASS BEER(TM) will be available at kiosks within the park during the concerts and rolling out in Michigan in the coming weeks followed by a number of Midwest market openings.

J. Patrick Kenny, CEO of Drinks Americas, said, “We are very excited about the launch date, the beer and all the work that has been put into making Kid Rock’s AMERICAN BADASS BEER(TM) a success. Based on orders alone we are off to a very good start. We will let the beer speak for itself as people begin to taste this great product.”

In addition to the 150 new jobs at the brewery being created, there will be an estimated additional 250 jobs created statewide dealing with everything from packaging and shipping the beer to marketing efforts.

Meg – i’m starting to think you are a big Kid Rock fan!  You send us lots of great info on him! 

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